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Planning MarketingLaajuus (3 cr)

Code: KMR0516

Credits

3 op

Objective

To learn the basics of marketing planning and understand the role of marketing strategy in succesful marketing operations.

Enrollment

19.11.2021 - 14.01.2022

Timing

10.01.2022 - 01.03.2022

Number of ECTS credits allocated

3 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lappeenranta Campus

Teaching languages
  • English
Degree programmes
  • Bachelor's Degree Programme in Tourism and Hospitality Management
Teachers
  • Outi Katajamäki
Scheduling groups
  • Luennot 1 (Size: 0. Open UAS: 0.)
  • Presentaatiot 1 (Size: 0. Open UAS: 0.)
  • Harjoitukset 1 (Size: 0. Open UAS: 0.)
Groups
  • LLPRHOMA20S
  • LLPREX22KH
Small groups
  • Lectures
  • Presentations 1
  • Harjoitukset 1

Learning outcomes

To learn the basics of marketing planning and understand the role of marketing strategy in succesful marketing operations.

Implementation and methods of teaching

The course consists of lectures, contact classes primarily in-class and group assignments on the case company.

Timing and attendance

Classes are taking place approx. 8 times. During these sessions marketing plan on the case company will be processed. Participation is required.

Learning material and recommended literature

Lecture materials plus materials gathered by the students.

Alternative completion methods

No alternative ways to get the course comnpleted.

Working life cooperation

Course focuses on planning and executing company X's marketing communication.

Learning environment

On campus.

Student time use and work load

3 ects = 81 hours

Contents

To learn the basics of marketing planning and understand the role of marketing strategy in succesful marketing operations.

Additional information for students: previous knowledge etc.

Principles of Marketing, 1st year course

Assessment scale

1-5