Marketing ResearchLaajuus (4 op)
Tunnus: KLI1277
Laajuus
4 op
Opetuskieli
- englanti
Osaamistavoitteet
After completing the course student is able to
- identify different types marketing research
- plan a marketing research step by step
- collect primary and secondary research data
- plan and apply different types of surveys, interviews, observations and experiments
- report research results
- use marketing research as decision-making support
Ilmoittautumisaika
21.11.2022 - 08.01.2023
Ajoitus
16.01.2023 - 21.04.2023
Opintopistemäärä
4 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketoiminta (LAB)
Toimipiste
Lappeenrannan kampus
Opetuskielet
- Englanti
Paikat
0 - 50
Koulutus
- Bachelor's Degree Programme in International Business
Opettaja
- Tuuli Mirola
Opetusryhmät
- Lectures (Koko: 0. Avoin AMK: 0.)
- Exam (Koko: 0. Avoin AMK: 0.)
Ryhmät
-
LLPRIB20SBachelor's Degree Programme in International Business 20S Lappeenranta
-
LLPREX23KHSaapuvat vaihto-opiskelijat 23K, pitkät vaihdot, hotelli- ja ravintola-ala, Lappeenranta
-
LLPREX23KIBSaapuvat vaihto-opiskelijat 23K, pitkät vaihdot, liiketalous, Lappeenranta
Pienryhmät
- Lectures
- Exam
Osaamistavoitteet
After completing the course student is able to
- identify different types marketing research
- plan a marketing research step by step
- collect primary and secondary research data
- plan and apply different types of surveys, interviews, observations and experiments
- report research results
- use marketing research as decision-making support
Toteutustapa ja opetusmenetelmät
Contact lessons on campus, compulsory assignments
Ajoitus ja läsnäolo
Lessons according to timetable, schedule of the assignments announced at the beginning of the course
Oppimateriaali ja suositeltava kirjallisuus
Lecture material by the teacher, assignments and their presentations, course book: Tony Proctor: Essentials of Marketing Research (selected chapters).
Uusintamahdollisuudet
Course exam on the last lessons according to timetable.
Reexam dates announced at the beginning of the course.
Oppimisympäristö
Lessons and Moodle
Opiskelijan ajankäyttö ja kuormitus
4 cr = 108 hours of student work: lessons 44 hours, assignments 25 hours, self-studying
Sisältö
Features, types and process of marketing research; Research plan; Sampling; Measurement and scaling; Surveys and questionnaire design; Interviews; Projective techniques; Observations and experiments; Data collection and Reporting.
Lisätietoja opiskelijalle: mm. edeltävä osaaminen
Quantitative research methods and Qualitative research methods courses completed
or Research and development course completed
or respective knowledge and skills required.
Arviointimenetelmät
Assignments passed/not passed
Exam graded 0-5
Arviointiasteikko
1-5
Hylätty (0)
Failing to reach level 1 according to the evaluation criteria
Arviointikriteerit: taso 1: (arviointiasteikko 1-5)
1 = Student understands the basic concepts and steps of marketing research and remembers their definitions. Student is able to plan the main steps of marketing research.
Arviointikriteerit: taso 3 (arviointiasteikko 1-5)
3 = Student understands the basic concepts and steps of marketing research and is able to explain them. Student is able to plan and implement the main steps in a simple marketing research project by using the basic methods.
Arviointikriteerit: taso 5 (arviointiasteikko 1-5)
5 = Student masters and is able to use of the basic concepts of marketing research fluently. Student is able to apply different methods and tools in planning and implementing different types of marketing research projects. Student is able to justify the selection and use all research methods on the course. Student understands the practical implications of research results in marketing management and decision making.
Ilmoittautumisaika
01.07.2022 - 04.09.2022
Ajoitus
05.09.2022 - 02.12.2022
Opintopistemäärä
4 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketoiminta (LAB)
Toimipiste
Lappeenrannan kampus
Opetuskielet
- Englanti
Koulutus
- Bachelor's Degree Programme in Tourism and Hospitality Management
Opettaja
- Tuuli Mirola
Opetusryhmät
- Lectures (Koko: 0. Avoin AMK: 0.)
- Exam (Koko: 0. Avoin AMK: 0.)
Ryhmät
-
LLPRHOMA20SBachelor's Degree Programme in Tourism and Hospitality Management 20S Lappeenranta
-
LLPREX22SIBSaapuvat vaihto-opiskelijat 22S, pitkät vaihdot, liiketalous, Lappeenranta
-
LLPREX22SHSaapuvat vaihto-opiskelijat 22S, pitkät vaihdot, hotelli- ja ravintola-ala, Lappeenranta
Pienryhmät
- Lectures
- Exam
Osaamistavoitteet
After completing the course student is able to
- identify different types marketing research
- plan a marketing research step by step
- collect primary and secondary research data
- plan and apply different types of surveys, interviews, observations and experiments
- report research results
- use marketing research as decision-making support
Toteutustapa ja opetusmenetelmät
Contact lessons on campus, compulsory assignments
Ajoitus ja läsnäolo
Lessons according to timetable, schedule of the assignments announced at the beginning of the course
Oppimateriaali ja suositeltava kirjallisuus
Lecture material by the teacher, assignments and their presentations, course book: Tony Proctor: Essentials of Marketing Research (selected chapters).
Uusintamahdollisuudet
Course exam on the last lessons according to timetable.
Reexam dates announced at the beginning of the course.
Oppimisympäristö
Lessons and Moodle
Opiskelijan ajankäyttö ja kuormitus
4 cr = 108 hours of student work: lessons 44 hours, assignments 25 hours, self-studying
Sisältö
Features, types and process of marketing research; Research plan; Sampling; Measurement and scaling; Surveys and questionnaire design; Interviews; Projective techniques; Observations and experiments; Data collection and Reporting.
Lisätietoja opiskelijalle: mm. edeltävä osaaminen
Quantitative research methods
and
Qualitative research methods
courses completed
or respective knowledge and skills required.
Arviointimenetelmät
Assignments passed/not passed
Exam graded 0-5
Arviointiasteikko
1-5
Hylätty (0)
Failing to reach level 1 according to the evaluation criteria
Arviointikriteerit: taso 1: (arviointiasteikko 1-5)
1 = Student understands the basic concepts and steps of marketing research and remembers their definitions. Student is able to plan the main steps of marketing research.
Arviointikriteerit: taso 3 (arviointiasteikko 1-5)
3 = Student understands the basic concepts and steps of marketing research and is able to explain them. Student is able to plan and implement the main steps in a simple marketing research project by using the basic methods.
Arviointikriteerit: taso 5 (arviointiasteikko 1-5)
5 = Student masters and is able to use of the basic concepts of marketing research fluently. Student is able to apply different methods and tools in planning and implementing different types of marketing research projects. Student is able to justify the selection and use all research methods on the course. Student understands the practical implications of research results in marketing management and decision making.
Ilmoittautumisaika
19.11.2021 - 14.01.2022
Ajoitus
10.01.2022 - 22.04.2022
Opintopistemäärä
4 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketoiminta (LAB)
Toimipiste
Lappeenrannan kampus
Opetuskielet
- Englanti
Paikat
10 - 50
Koulutus
- Bachelor's Degree Programme in International Business
Opettaja
- Tuuli Mirola
Opetusryhmät
- Luennot 1 (Koko: 0. Avoin AMK: 0.)
- Tentti 1 (Koko: 0. Avoin AMK: 0.)
Ryhmät
-
IB19Bachelor's Degree Programme in International Business 19S, Lappeenranta
-
LLPREX22KIBSaapuvat vaihto-opiskelijat 22K, pitkät vaihdot, liiketalous, Lappeenranta
Pienryhmät
- Luennot 1
- Tentti 1
Osaamistavoitteet
After completing the course student is able to
- identify different types marketing research
- plan a marketing research step by step
- collect primary and secondary research data
- plan and apply different types of surveys, interviews, observations and experiments
- report research results
- use marketing research as decision-making support
Toteutustapa ja opetusmenetelmät
Contact lessons on campus, compulsory assignments
Ajoitus ja läsnäolo
Lessons according to timetable, schedule of the assignments announced at the beginning of the course
Oppimateriaali ja suositeltava kirjallisuus
Lecture material by the teacher, assignments, course book: Tony Proctor: Essentials of Marketing Research (selected chapters).
Uusintamahdollisuudet
Course exam on the last lessons according to timetable.
Reexam dates announced at the beginning of the course.
Oppimisympäristö
Lessons and Moodle
Opiskelijan ajankäyttö ja kuormitus
4 cr = 108 hours of student work: lessons 50 hours, assignments 25 hours, self-studying
Sisältö
Features, types and process of marketing research; Research plan; Sampling; Measurement and scaling; Surveys and questionnaire design; Interviews; Projective techniques; Observations and experiments; Data collection and Reporting.
Lisätietoja opiskelijalle: mm. edeltävä osaaminen
Quantitative research methods
and
Qualitative research methods
courses completed
or respective knowledge and skills required.
Arviointimenetelmät
Assignments passed/not passed
Exam graded 0-5
Arviointiasteikko
1-5
Hylätty (0)
Failing to reach level 1 according to the evaluation criteria
Arviointikriteerit: taso 1: (arviointiasteikko 1-5)
1 = Student understands the basic concepts and steps of marketing research and remembers their definitions. Student is able to plan the main steps of marketing research.
Arviointikriteerit: taso 3 (arviointiasteikko 1-5)
3 = Student understands the basic concepts and steps of marketing research and is able to explain them. Student is able to plan and implement the main steps in a simple marketing research project by using the basic methods.
Arviointikriteerit: taso 5 (arviointiasteikko 1-5)
5 = Student masters and is able to use of the basic concepts of marketing research fluently. Student is able to apply different methods and tools in planning and implementing different types of marketing research projects. Student is able to justify the selection and use all research methods on the course. Student understands the practical implications of research results in marketing management and decision making.