Study Guide

Learning outcomes

This studio course includes the following parts and their respective learning goals:

Visual Identity Design (10 ECTS)
The students are able to
- produce graphic symbols in accordance with brand goals and requirements
- explain the importance of the visual identity as a part of marketing communications
- create a visual identity concept in accordance with brand goals
- design appropriate and carefully crafted typography
- lead a process of redesigning a visual identity
- apply the design management approach in their work.

Branded Publications (5 ECTS)
The student is able to
- assess the link between the content, the focus group and the graphic design
- explain the difference between commercial and journalistic publications
- combine the brand image and brand goals in publications
- design a commercial brochure or product catalogue for different publishing environments
- schedule the working process.

Brand Management (5 ECTS)
The student is able to
- understands the significance of brand management in visual communication
- write a brand strategy, compose a brand manual and use them to create visual material
- develop existing brands
- compose and administer brand material libraries and knows how to use them
- understand and make use of the mechanisms of influencing.

Assessment scale

1-5

Learning outcomes

Students are able to
- Understand how manufacturing methods and material selection might affect the design process
- Describe manufacturing processes considering designed applications, users and economic
impacts
- Define and differentiate diverse manufacturing processes in mass production of products
- Understand and explain the effect of material selection in a production process of a concept
- Define the key function of production tools on final product features
- Highlight key production prerequisites in transformation of design to a final product balancing
aesthetic and functionality

Implementation and methods of teaching

This course is aimed for ID & PAC students. It is also available for exchange students of the Institute of Design and Fine Arts. Students should be at the end of their studies. Students should have a good understanding of different materials and production methods of their substance. The course requires a previous workshop license course or equivalent know-how.

This course includes a light theory part, and the weight is on applying the gathered know-how into practice by concentrating on a project based on 1-2 manufacturing processes.

During this course, the students are conducting a project where they design and plan a product for imaginary production.

At campus, students will get licenses to use a band saw and a belt sander in a wood workshop space, and vacuum forming machines in a plastic workshop space.

Timing and attendance

If the students take part in face-to-face teaching at the campus, a normal attendance of 80% of the time is required.

Learning material and recommended literature

All materials will be provided in Moodle and workshop space during the course.
There might be an exam based on the theory part.

Alternative completion methods

- Via eRPL service
- The student must agree on the alternative learning path and acceptance beforehand with the course teachers.

Learning environment

Classroom and workshop space.

At the workshop, attention to safety is a must. Comfortable clothes suitable for the workshop environment are required. Long hair should be tied, and wearing long hanging items around the neck such as jewelry or hood string is not ok.

The course can be failed if the safety rules at the workshop space are not followed.

Student time use and work load

The minimum requirement of attendance is 80% of contact days.

Assessment criteria

- Attendance & activity (self and peer evaluation can be used)
- Possible exam
- Possible project report
- Process and outcomes of the task
- Project pitching and presentation

Assessment scale

1-5

Failed (0)

Rejected (0)

The student:
- Is not able to understand how manufacturing methods and material selection affect the design process
- Cannot describe manufacturing processes considering designed applications, users, and economic impacts
- Cannot define and differentiate diverse manufacturing processes in mass production of products
- Doesn’t understand or cannot explain the effect of material selection in the production process of a concept
- Cannot define the key function of production tools on final product features
- Cannot highlight key production prerequisites in the transformation of design to a final product balancing aesthetic and functionality
- Is not participating in contact teaching or group work

Assessment criteria: level 1 (assessment scale 1–5)

Passable(1)

The student:
- Can understand how manufacturing methods and material selection affect the design process
- Can describe at least one manufacturing process considering designed applications, users, and economic impacts and define it in the mass production of products
- Understands and can explain the basics of material selection effect in the production process of a concept
- Can define the key function of production tools on final product features based on a case study
- Can list at least one key production prerequisite in the transformation of design to a final product balancing aesthetic and functionality
- Participates in contact teaching and / or group work.

Assessment criteria: level 3 (assessment scale 1–5)

Good (3)

The student:

- Understands well how manufacturing methods and material selection affect the design process
- Can describe several manufacturing processes considering designed applications, users, and economic impacts
- Can define and differentiate diverse manufacturing processes in the mass production of products
- Understands and can explain the effect of material selection in the production process of a concept
- Can define the key functions of production tools on final product features
- Can highlight key production prerequisites in the transformation of design to a final product balancing aesthetic and functionality
- Takes an active role during contact days and in group work.

Assessment criteria: level 5 (assessment scale 1–5)

Excellent (5)

The students:

- Has a holistic understanding of manufacturing methods and material selection and how they affect the design process
- Can describe well different kinds of manufacturing processes considering designed applications, users, and economic impacts
- Can define and differentiate diverse manufacturing processes in mass production of products from different points of view
- Understands and can explain holistically the effect of material selection in the production process of a concept
- Can define different kinds of functions of production tools on final product features
- Can explain key production prerequisites in the transformation of design to a final product balancing aesthetic and functionality
- Participates actively, shares the knowhow and acts in a professional way

Learning outcomes

The student is able to
- design packaging and product graphics according to the goals of an assignment
- support the brand management of the client with their design
- create production-ready files of the packaging designs
- test and develop the usability and ergonomics of packaging
- work within the role of their specialization in design and marketing teams.

Implementation and methods of teaching

- Project-based learning (Design office simulation) including a possible case from a company or equivalent task.
- Weekly attendance at the campus
- Short introduction and information sessions
- Possible learning exercises and tasks
- Idea pitchings and presentations along the course
- Constructive feedback and discussion sessions along the course
- Self and peer reviews and evaluations

Timing and attendance

The course is based on regular contact days and physical presence on the Lahti campus.
- Full commitment to your project is expected for passing the course.
- More detailed timing and attendance information is provided in Moodle.
- Mandatory attendance on the kick-off day, weekly meetings, and pitching/presentation days.
- Absences may result in a substitute assignment.
- All course assignments must be completed and returned within the given schedule. Late submissions affect the grade.
- Exceptional cases, e.g. illness/"force majeure", must be notified in advance.

Learning material and recommended literature

- Study and lecture materials and the bibliography are given with the course's Moodle implementation.

Alternative completion methods

- Via eRPL service
- The student must agree on the alternative learning path and acceptance beforehand with the course teachers.

Working life cooperation

- As far as possible, the project will be done as a working life collaboration (commissions from companies/organizations/projects/LAB/LUT).

Learning environment

- Packaging workshop
- Other campus project workspaces, computer classes, workshops, and special spaces are reserved as needed.
- Excursion might be possible

Student time use and work load

Varies depending on the project:

E.g.
- Learning-supporting lectures, exercises, practice/homework, and a possible exam 40%
- Project work 60% (incl. project meetings, presentations, and a possible excursion)

The course requires working independently and/or in a small group on a project outside of contact days

- 27 hours of student work = 1 ECT credit

Additional information for students: previous knowledge etc.

Prior knowledge:

- Professional basic studies completed (esp. basics of design, user-oriented and environmentally efficient design)
- Basic software skills (e.g. Adobe Illustrator, Adobe Photoshop, ArtiosCAD, 3D knowledge).

Assessment criteria

- Attendance
- Exercises and learning tasks
- Presentations and discussions
- Project management and outcome
- Peer evaluation and self-evaluation

The client's assessment may affect the grade.

Assessment scale

1-5

Failed (0)

- The product packaging and product graphics do not comply with the objectives of the assignment or they are incomplete
- The design work does not support the customer's brand management
- The files of the implemented plan are not suitable for production, or they are incomplete
- The usability and ergonomics of the packaging have not been studied and tested
- The role and/or teamwork in the design project has failed

The course is also rejected if the student:
- Does not know how to use professional concepts, and does not justify her/his/their activities
- Does not use the methods and processes learned in the course
- Can't act customer-oriented

Assessment criteria: level 1 (assessment scale 1–5)

- The product packaging and product graphics are generally in line with the objectives of the assignment
- The design work at least partially supports the client's brand management
- The files of the implemented plan are generally suitable for production
- Attention has been paid to the usability and ergonomics of the packaging
- The role and/or teamwork has been performed acceptably.

A course grade of 1 also requires that the student:
- Can use professional concepts and justify their actions
- Can use learned methods and processes
- Can act customer-oriented

Assessment criteria: level 3 (assessment scale 1–5)

- The product packaging and graphics are according to the objectives of the assignment and have been implemented in a versatile way.
- The design work is wide-ranging and supports the client's brand management
- The files of the implemented plan are suitable for production
- The usability and ergonomics of the packaging have been studied and tested using some method
- The student knows how to function well in a role according to Her/his/their specialization in planning and marketing teams

A course grade of 3 also requires that the student:

- Can use professional terms in a versatile way and communicate professionally
- Can choose methods and processes suitable for the activity and justify their choice
- Can take into account the needs of the target group and/or the client appropriately, as well as other course participants

Assessment criteria: level 5 (assessment scale 1–5)

- The product packaging and product graphics are in line with the assignment's goals and even exceed them. The whole has been implemented in a versatile way and taking into account different perspectives.
- The design work is wide-ranging and improves the client's brand management
- The files of the implemented plan have been made professionally and according to the instructions and they can be implemented in production
- The packaging's usability and ergonomics have been studied and tested in a variety of ways and with different methods
- The student is proactive and acts excellently in a role according to her/his/their specialization in planning and marketing teams.

A course grade of 5 also requires that the student:

- Can use methods expertly and communicate understandably, and take all target groups into account.
- Can choose, combine and develop methods and processes suitable for the activity to support work
- Can take full responsibility for learning and the project
- Receives excellent feedback from the client and also from other course participants

Learning outcomes

This studio course includes the following parts and their respective learning goals:

Visual Identity Design (10 ECTS)
The students are able to
- produce graphic symbols in accordance with brand goals and requirements
- explain the importance of the visual identity as a part of marketing communications
- create a visual identity concept in accordance with brand goals
- design appropriate and carefully crafted typography
- lead a process of redesigning a visual identity
- apply the design management approach in their work.

Branded Publications (5 ECTS)
The student is able to
- assess the link between the content, the focus group and the graphic design
- explain the difference between commercial and journalistic publications
- combine the brand image and brand goals in publications
- design a commercial brochure or product catalogue for different publishing environments
- schedule the working process.

Brand Management (5 ECTS)
The student is able to
- understands the significance of brand management in visual communication
- write a brand strategy, compose a brand manual and use them to create visual material
- develop existing brands
- compose and administer brand material libraries and knows how to use them
- understand and make use of the mechanisms of influencing.

Assessment scale

1-5

Learning outcomes

Students are able to
- Understand how manufacturing methods and material selection might affect the design process
- Describe manufacturing processes considering designed applications, users and economic
impacts
- Define and differentiate diverse manufacturing processes in mass production of products
- Understand and explain the effect of material selection in a production process of a concept
- Define the key function of production tools on final product features
- Highlight key production prerequisites in transformation of design to a final product balancing
aesthetic and functionality

Implementation and methods of teaching

This course is aimed for ID & PAC students. It is also available for exchange students of the Institute of Design and Fine Arts. Students should be at the end of their studies. Students should have a good understanding of different materials and production methods of their substance. The course requires a previous workshop license course or equivalent know-how.

This course includes a light theory part, and the weight is on applying the gathered know-how into practice by concentrating on a project based on 1-2 manufacturing processes.

During this course, the students are conducting a project where they design and plan a product for imaginary production.

At campus, students will get licenses to use a band saw and a belt sander in a wood workshop space, and vacuum forming machines in a plastic workshop space.

Timing and attendance

If the students take part in face-to-face teaching at the campus, a normal attendance of 80% of the time is required.

Learning material and recommended literature

All materials will be provided in Moodle and workshop space during the course.
There might be an exam based on the theory part.

Alternative completion methods

- Via eRPL service
- The student must agree on the alternative learning path and acceptance beforehand with the course teachers.

Learning environment

Classroom and workshop space.

At the workshop, attention to safety is a must. Comfortable clothes suitable for the workshop environment are required. Long hair should be tied, and wearing long hanging items around the neck such as jewelry or hood string is not ok.

The course can be failed if the safety rules at the workshop space are not followed.

Student time use and work load

The minimum requirement of attendance is 80% of contact days.

Assessment criteria

- Attendance & activity (self and peer evaluation can be used)
- Possible exam
- Possible project report
- Process and outcomes of the task
- Project pitching and presentation

Assessment scale

1-5

Failed (0)

Rejected (0)

The student:
- Is not able to understand how manufacturing methods and material selection affect the design process
- Cannot describe manufacturing processes considering designed applications, users, and economic impacts
- Cannot define and differentiate diverse manufacturing processes in mass production of products
- Doesn’t understand or cannot explain the effect of material selection in the production process of a concept
- Cannot define the key function of production tools on final product features
- Cannot highlight key production prerequisites in the transformation of design to a final product balancing aesthetic and functionality
- Is not participating in contact teaching or group work

Assessment criteria: level 1 (assessment scale 1–5)

Passable(1)

The student:
- Can understand how manufacturing methods and material selection affect the design process
- Can describe at least one manufacturing process considering designed applications, users, and economic impacts and define it in the mass production of products
- Understands and can explain the basics of material selection effect in the production process of a concept
- Can define the key function of production tools on final product features based on a case study
- Can list at least one key production prerequisite in the transformation of design to a final product balancing aesthetic and functionality
- Participates in contact teaching and / or group work.

Assessment criteria: level 3 (assessment scale 1–5)

Good (3)

The student:

- Understands well how manufacturing methods and material selection affect the design process
- Can describe several manufacturing processes considering designed applications, users, and economic impacts
- Can define and differentiate diverse manufacturing processes in the mass production of products
- Understands and can explain the effect of material selection in the production process of a concept
- Can define the key functions of production tools on final product features
- Can highlight key production prerequisites in the transformation of design to a final product balancing aesthetic and functionality
- Takes an active role during contact days and in group work.

Assessment criteria: level 5 (assessment scale 1–5)

Excellent (5)

The students:

- Has a holistic understanding of manufacturing methods and material selection and how they affect the design process
- Can describe well different kinds of manufacturing processes considering designed applications, users, and economic impacts
- Can define and differentiate diverse manufacturing processes in mass production of products from different points of view
- Understands and can explain holistically the effect of material selection in the production process of a concept
- Can define different kinds of functions of production tools on final product features
- Can explain key production prerequisites in the transformation of design to a final product balancing aesthetic and functionality
- Participates actively, shares the knowhow and acts in a professional way

Learning outcomes

The student is able to
- design packaging and product graphics according to the goals of an assignment
- support the brand management of the client with their design
- create production-ready files of the packaging designs
- test and develop the usability and ergonomics of packaging
- work within the role of their specialization in design and marketing teams.

Implementation and methods of teaching

- Project-based learning (Design office simulation) including a possible case from a company or equivalent task.
- Weekly attendance at the campus
- Short introduction and information sessions
- Possible learning exercises and tasks
- Idea pitchings and presentations along the course
- Constructive feedback and discussion sessions along the course
- Self and peer reviews and evaluations

Timing and attendance

The course is based on regular contact days and physical presence on the Lahti campus.
- Full commitment to your project is expected for passing the course.
- More detailed timing and attendance information is provided in Moodle.
- Mandatory attendance on the kick-off day, weekly meetings, and pitching/presentation days.
- Absences may result in a substitute assignment.
- All course assignments must be completed and returned within the given schedule. Late submissions affect the grade.
- Exceptional cases, e.g. illness/"force majeure", must be notified in advance.

Learning material and recommended literature

- Study and lecture materials and the bibliography are given with the course's Moodle implementation.

Alternative completion methods

- Via eRPL service
- The student must agree on the alternative learning path and acceptance beforehand with the course teachers.

Working life cooperation

- As far as possible, the project will be done as a working life collaboration (commissions from companies/organizations/projects/LAB/LUT).

Learning environment

- Packaging workshop
- Other campus project workspaces, computer classes, workshops, and special spaces are reserved as needed.
- Excursion might be possible

Student time use and work load

Varies depending on the project:

E.g.
- Learning-supporting lectures, exercises, practice/homework, and a possible exam 40%
- Project work 60% (incl. project meetings, presentations, and a possible excursion)

The course requires working independently and/or in a small group on a project outside of contact days

- 27 hours of student work = 1 ECT credit

Additional information for students: previous knowledge etc.

Prior knowledge:

- Professional basic studies completed (esp. basics of design, user-oriented and environmentally efficient design)
- Basic software skills (e.g. Adobe Illustrator, Adobe Photoshop, ArtiosCAD, 3D knowledge).

Assessment criteria

- Attendance
- Exercises and learning tasks
- Presentations and discussions
- Project management and outcome
- Peer evaluation and self-evaluation

The client's assessment may affect the grade.

Assessment scale

1-5

Failed (0)

- The product packaging and product graphics do not comply with the objectives of the assignment or they are incomplete
- The design work does not support the customer's brand management
- The files of the implemented plan are not suitable for production, or they are incomplete
- The usability and ergonomics of the packaging have not been studied and tested
- The role and/or teamwork in the design project has failed

The course is also rejected if the student:
- Does not know how to use professional concepts, and does not justify her/his/their activities
- Does not use the methods and processes learned in the course
- Can't act customer-oriented

Assessment criteria: level 1 (assessment scale 1–5)

- The product packaging and product graphics are generally in line with the objectives of the assignment
- The design work at least partially supports the client's brand management
- The files of the implemented plan are generally suitable for production
- Attention has been paid to the usability and ergonomics of the packaging
- The role and/or teamwork has been performed acceptably.

A course grade of 1 also requires that the student:
- Can use professional concepts and justify their actions
- Can use learned methods and processes
- Can act customer-oriented

Assessment criteria: level 3 (assessment scale 1–5)

- The product packaging and graphics are according to the objectives of the assignment and have been implemented in a versatile way.
- The design work is wide-ranging and supports the client's brand management
- The files of the implemented plan are suitable for production
- The usability and ergonomics of the packaging have been studied and tested using some method
- The student knows how to function well in a role according to Her/his/their specialization in planning and marketing teams

A course grade of 3 also requires that the student:

- Can use professional terms in a versatile way and communicate professionally
- Can choose methods and processes suitable for the activity and justify their choice
- Can take into account the needs of the target group and/or the client appropriately, as well as other course participants

Assessment criteria: level 5 (assessment scale 1–5)

- The product packaging and product graphics are in line with the assignment's goals and even exceed them. The whole has been implemented in a versatile way and taking into account different perspectives.
- The design work is wide-ranging and improves the client's brand management
- The files of the implemented plan have been made professionally and according to the instructions and they can be implemented in production
- The packaging's usability and ergonomics have been studied and tested in a variety of ways and with different methods
- The student is proactive and acts excellently in a role according to her/his/their specialization in planning and marketing teams.

A course grade of 5 also requires that the student:

- Can use methods expertly and communicate understandably, and take all target groups into account.
- Can choose, combine and develop methods and processes suitable for the activity to support work
- Can take full responsibility for learning and the project
- Receives excellent feedback from the client and also from other course participants