Study Guide

Learning outcomes

The student is able to:
• Write practical copy based on a professional brief
• Apply copywriting practices learned previously
• Produce a coherent and professional looking copywriter’s portfolio

Implementation and methods of teaching

This is a continuation course to Introduction to Copywriting. To participate, student must first pass the preceding course. Lessons are held on Zoom/on campus to give feedback on the copy that students have completed so far and for instructions. Feedback for each assignment is given by teacher and by peer groups before grading.

The course is held online with mandatory participation for Zoom meetings to discuss and give feedback on produced copy. Course schedule is decided later.

Learning material and recommended literature

Materials and instructions are found on course Moodle.

Learning environment

Moodle and Zoom/campus meetings.

Student time use and work load

2x27h = 54h

Contents

The goal of the course is to practice copywriting in different forms by writing actual copy on the basis of briefs given by the teacher. The student writers a total of 3 pieces of copy that are developed and graded during the course. These are then compiled into a complete copywriter’s portfolio that is given to the teacher for final evaluation after initial feedback from teacher and working student groups.

Learning methods include individual writing and research, peer feedback based on working in groups to develop the copy, and studying existing copy. Furthermore, students will learn the role of modern AI tools in copywriting and their pros and cons.

Assessment scale

1-5