Study Guide

Learning outcomes

The student is able to
- understand how to enter new international markets as a business and as an employee using intercultural communication skills
- analyze facts and figures of the target country and connect them to cultural aspects
- produce a proposal for a training programme for a company or organisation and to publish and/or execute it.

Implementation and methods of teaching

In-person/class course: lectures, videos, literature, individual and group activities/tasks/assignment(s) in multicultural teams (in/out of course lessons)  

Extensive individual/group work time used outside lessons.  

Timing and attendance

For the duration of the term. Compulsory attendance for lessons.  

Learning material and recommended literature

Meyer, E. (2014): The Culture Map: breaking through the invisible boundaries of global business

Du-Babcock, B. (2025): The Art of Intercultural Business Communication: a competency-based approach

Lewis, R. (2012): When teams collide: Managing the International Team Successfully.  

House, R. (2004): Culture, leadership and organizations: the GLOBE study of 62 societies.  

Topic-related journal articles, study material provided by the teacher on Moodle.  

Alternative completion methods

No alternative completion methods.

Learning environment

Learning environment (online, blended learning, in-person, classroom learning etc.)  

In-person, in-classroom weekly lessons. Intercultural Business project carried out.

Student time use and work load

135 hours. Extensive individual/group-work time used outside lessons.  In-class dialogues and activities make 2 credits and project work 3 credits.

Contents

Contents : 

Basics of Intercultural Business 

Basics of Intercultural Business Communication

Intercultural Business Communication Competences

Cultural Sensitivity in Business

Intercultural Business Project
The student is able to:​
- Understand entry to a new market as a business and/or as an employee
- Connect and analyse facts and figures of a country to cultural aspects​
- Analyse intercultural situations in real-life business settings through case studies
- Produce a proposal for a development and/or training programme and to publish it accordingly

Additional information for students: previous knowledge etc.

Prerequisites: Intercultural Awareness course or any other Intercultural Competence/Communication course.  

Assessment scale

1-5

Failed (0)

The student did not meet the course requirements nor fulfil the learning outcomes.  

Assessment criteria: level 1 (assessment scale 1–5)

1   

The student somewhat understands the theories and practices of intercultural business communication The student recognizes the existence of cultural influences in international businesses, project work and leadership. The student attends the course lessons and completes course assignment(s).  

Assessment criteria: level 3 (assessment scale 1–5)

3  

The student has good knowledge of the theories and practices of intercultural business communication. The student recognizes and understands how culture influences the dynamics and outcome in international businesses, project work and leadership.   
The student can apply some solutions to intercultural issues in business projects and communication.   
The student participates in course lessons and completes the course assignment(s).  

Assessment criteria: level 5 (assessment scale 1–5)

5  

The student has excellent knowledge of the theories and practices of intercultural business communication and can utilize them in business environment.   
The student recognizes and understands how culture influences the dynamics and outcome in international businesses, project work and leadership. 
The student can apply a variety of solutions to challenging intercultural issues in business projects and communication. 
The student actively participates in course lessons and completes the course assignment(s).