Internationalisation Process (5 cr)
Code: LI00BI91-3006
General information
Enrollment
19.08.2019 - 15.09.2019
Timing
02.09.2019 - 31.12.2019
Number of ECTS credits allocated
5 op
RDI portion
2 op
Mode of delivery
Contact teaching
Campus
Faculty of Business and Hospitality Management
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Harrison Okuogume
- Tiina Pernanen
Groups
-
04EXC19KS1
-
04EXC19KS2
-
04Z1HIBU19S
-
04HTO19, Lahti
-
04EXC19KS3
Learning outcomes
The student is able to
- acquire an understanding of how to evaluate a firm's readiness to internationalise and create international competitiveness
- acquire an understanding of market selection process and entry mode options
- develop skills to use decision-oriented framework when evaluating and choosing between different strategic options
Implementation and methods of teaching
Contact lectures
Case studies
Individual reading tasks
Individual and group assignments
Timing and attendance
According to the course timetable, check: https://lukkarit.lamk.fi/
Compulsory attendance in the first contact lecture.
Compulsory attendance in the final presentation lecture.
Activeness during the course contact sessions will affect the final grade positively.
Learning material and recommended literature
Lecture notes from Reppu
Course related articles and cases provided by the lecturer
Course book: Hollensen, Svend: Essentials of Global Marketing
Following parts:
- The decision to internationalize
- Deciding which markets to enter
- Market entry strategies
Alternative completion methods
There is no substitute work.
Learning environment
The Reppu learning platform
Classroom case studies and lectures
Student time use and work load
A student's estimated workload is 5 x 27 hours, consisting of contact lectures, individual reading tasks, different individual and group course assignments.
Estimated workload is the following:
-Contact lessons: 30 hrs
-Reading and preparation: 20-25 hrs
-Individual and group assignments: 40-45 hrs
-Final group assignment: 40-45 hrs
Contents
The decision to internationalize
- Initiation of internationalization
- Internationalization theories
- Development of the international competitiveness
Deciding which markets to enter
- The political and economic environment
- The sociocultural environment
- The international market selection process
Market entry strategies
- Some approaches to the choice of entry mode
- Export, intermediate and hierarchical entry modes
Additional information for students: previous knowledge etc.
Basic marketing course:
Customer Relations and Marketing
or
Asiakassuhteet ja markkinointi
Assessment criteria
Defined in the first contact meeting:
- lectures and small group assignments
- case study
- group work
Grading 1-5
Assessment scale
1-5
Assessment criteria: level 1 (assessment scale 1–5)
Sufficient (1)
- Student has achieved the objectives of the course sufficiently.
- The student demonstrates his / her theoretical knowledge of the subject area unclear.
- The student is able to apply some of the theories into practice.
Assessment criteria: level 3 (assessment scale 1–5)
Good (3)
- Student has achieved the objectives of the course in a consistent manner.
- The student demonstrates his / her theoretical knowledge of the subject area relatively clear.
- The student is able to apply theories into practice in a good way.
Assessment criteria: level 5 (assessment scale 1–5)
Excellent (5)
- Student has achieved the objectives of the course in an excellent manner.
- The student demonstrates his/her theoretical knowledge of the subject area in detail.
- The student is able to apply theories into practice in an excellent way.