Internationalisation Process (5 op)
Toteutuksen tunnus: LI00BI91-3006
Toteutuksen perustiedot
Ilmoittautumisaika
19.08.2019 - 15.09.2019
Ajoitus
02.09.2019 - 31.12.2019
Opintopistemäärä
5 op
TKI-osuus
2 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketalouden ja matkailun ala (LAMK)
Toimipiste
Liiketalouden ja matkailun ala
Opetuskielet
- Englanti
Paikat
20 - 40
Koulutus
- Täydentävä osaaminen ja vapaavalintaiset opinnot, AMK
Opettaja
- Harrison Okuogume
- Tiina Pernanen
Ryhmät
-
04EXC19KS1Saapuvat vaihto-opiskelijat 2019, pitkät vaihdot, liiketalous
-
04EXC19KS2Saapuvat vaihto-opiskelijat 2019, pitkät vaihdot, tietojenkäsittely
-
04Z1HIBU19SZ1 aikaikkuna IBU19
-
04HTO19Täydentävä osaaminen AMK 2019-2020, Liiketalouden ja matkailun ala, Lahti
-
04EXC19KS3Saapuvat vaihto-opiskelijat 2019, pitkät vaihdot, matkailu
Osaamistavoitteet
The student is able to
- acquire an understanding of how to evaluate a firm's readiness to internationalise and create international competitiveness
- acquire an understanding of market selection process and entry mode options
- develop skills to use decision-oriented framework when evaluating and choosing between different strategic options
Toteutustapa ja opetusmenetelmät
Contact lectures
Case studies
Individual reading tasks
Individual and group assignments
Ajoitus ja läsnäolo
According to the course timetable, check: https://lukkarit.lamk.fi/
Compulsory attendance in the first contact lecture.
Compulsory attendance in the final presentation lecture.
Activeness during the course contact sessions will affect the final grade positively.
Oppimateriaali ja suositeltava kirjallisuus
Lecture notes from Reppu
Course related articles and cases provided by the lecturer
Course book: Hollensen, Svend: Essentials of Global Marketing
Following parts:
- The decision to internationalize
- Deciding which markets to enter
- Market entry strategies
Toteutuksen valinnaiset suoritustavat
There is no substitute work.
Oppimisympäristö
The Reppu learning platform
Classroom case studies and lectures
Opiskelijan ajankäyttö ja kuormitus
A student's estimated workload is 5 x 27 hours, consisting of contact lectures, individual reading tasks, different individual and group course assignments.
Estimated workload is the following:
-Contact lessons: 30 hrs
-Reading and preparation: 20-25 hrs
-Individual and group assignments: 40-45 hrs
-Final group assignment: 40-45 hrs
Sisältö
The decision to internationalize
- Initiation of internationalization
- Internationalization theories
- Development of the international competitiveness
Deciding which markets to enter
- The political and economic environment
- The sociocultural environment
- The international market selection process
Market entry strategies
- Some approaches to the choice of entry mode
- Export, intermediate and hierarchical entry modes
Lisätietoja opiskelijalle: mm. edeltävä osaaminen
Basic marketing course:
Customer Relations and Marketing
or
Asiakassuhteet ja markkinointi
Arviointimenetelmät
Defined in the first contact meeting:
- exam
- case study
Grading 1-5
Arviointiasteikko
1-5
Arviointikriteerit: taso 1: (arviointiasteikko 1-5)
Sufficient (1)
- Student has achieved the objectives of the course sufficiently.
- The student demonstrates his / her theoretical knowledge of the subject area unclear.
- The student is able to apply some of the theories into practice.
Arviointikriteerit: taso 3 (arviointiasteikko 1-5)
Good (3)
- Student has achieved the objectives of the course in a consistent manner.
- The student demonstrates his / her theoretical knowledge of the subject area relatively clear.
- The student is able to apply theories into practice in a good way.
Arviointikriteerit: taso 5 (arviointiasteikko 1-5)
Excellent (5)
- Student has achieved the objectives of the course in an excellent manner.
- The student demonstrates his/her theoretical knowledge of the subject area in detail.
- The student is able to apply theories into practice in an excellent way.