Retail Business Models and Marketing (5 cr)
Code: LI00BI22-3003
General information
Enrollment
25.11.2019 - 31.12.2020
Timing
01.01.2020 - 31.12.2020
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus, Lahti
Teaching languages
- Finnish
Seats
0 - 100
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Jarmo Laukkanen
- Tiina Pernanen
Groups
-
04HLII
-
LLTITO20H
-
04HTO19, Lahti
Learning outcomes
The student is able to
- demonstrate overall understanding of the retail sector and tasks
- define retail target groups
- demonstrate knowledge of competition methods in retail
- adapt and deliver a retain chain concept and customer proposition
- apply a quality philosophy in retail
Assessment scale
1-5