Study Guide

Learning outcomes

The student is able to
- explain and determine the critical issues in customer centric management in an international business context
- search and evaluate, perspectives, and solutions in order to create a customer centric business in an international business context
-recognize and analyze possibilities of digitalization, networks and customer relationships in an international business context

Implementation and methods of teaching

Lectures via Zoom/Teams. Moodle. Tasks.

Timing and attendance

Active participation in all lectures. Passed all the tasks provided in Moodle.

Learning material and recommended literature

Provided by the teacher in the course

Learning environment

Moodle, Zoom/Moodle

Student time use and work load

6 credits (2 September + 2 October + 2 November/December)

Assessment criteria

Based on tasks
Scale 1-5

Assessment scale

1-5

Failed (0)

Student can't pass all the tasks

Assessment criteria: level 1 (assessment scale 1–5)

Student can pass all the tasks with limited knowledge and skills of
- Digitalized business environment
- Digital business
- CRM
- Social media and Networking
- Design Thinking

Assessment criteria: level 3 (assessment scale 1–5)

Student can pass all the tasks with decent knowledge and skills of
- Digitalized business environment
- Digital business
- CRM
- Social media and Networking
- Design Thinking

Assessment criteria: level 5 (assessment scale 1–5)

Student can pass all the tasks with good knowledge and skills of
- Digitalized business environment
- Digital business
- CRM
- Social media and Networking
- Design Thinking