Opinto-opas

Osaamistavoitteet

The student is able to
- explain and determine the critical issues in customer centric management in an international business context
- search and evaluate, perspectives, and solutions in order to create a customer centric business in an international business context
-recognize and analyze possibilities of digitalization, networks and customer relationships in an international business context

Toteutustapa ja opetusmenetelmät

Lectures via Zoom/Teams. Moodle. Tasks.

Ajoitus ja läsnäolo

Active participation in all lectures. Passed all the tasks provided in Moodle.

Oppimateriaali ja suositeltava kirjallisuus

Provided by the teacher in the course

Oppimisympäristö

Moodle, Zoom/Moodle

Opiskelijan ajankäyttö ja kuormitus

6 credits (2 September + 2 October + 2 November/December)

Arviointimenetelmät

Based on tasks
Scale 1-5

Arviointiasteikko

1-5

Hylätty (0)

Student can't pass all the tasks

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

Student can pass all the tasks with limited knowledge and skills of
- Digitalized business environment
- Digital business
- CRM
- Social media and Networking
- Design Thinking

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

Student can pass all the tasks with decent knowledge and skills of
- Digitalized business environment
- Digital business
- CRM
- Social media and Networking
- Design Thinking

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

Student can pass all the tasks with good knowledge and skills of
- Digitalized business environment
- Digital business
- CRM
- Social media and Networking
- Design Thinking