Opinto-opas

Osaamistavoitteet

The student is able to
- apply appropriate tools to critically identify and establish a new collaborative international market opportunity
- utilise strategic thinking to approach and develop a contemporary international market opportunity, including tactical choices about product, pricing, distribution channel and communication
- create and present an innovative solution to their strategic international market opportunity and address the relevant risks

Toteutustapa ja opetusmenetelmät

- Active virtual participation in:
- Presentations
- Group work - there will be a course project
The company environment analysis, the strategy development process, development of a business model to full-fill the company strategy, the strategy implementation process, measuring the success of strategy implementation, alternative approaches to the traditional strategy process.

Ajoitus ja läsnäolo

Virtual Contact days:

15.9.2021. @10:00 - 12:00
12.10.2021. @10:00 - 12:00
10.11.2021. @10:00 - 12:00

Toteutuksen valinnaiset suoritustavat

none

Työelämäyhteistyö

Tied to BSF project

Uusintamahdollisuudet

none

Oppimisympäristö

- Practice of International Marketing
- Virtual course
- Group meetings
- Learning package is virtual and therefore the virtual contact days are supportive of the learning materials.
- Virtual meeting if needed.

Opiskelijan ajankäyttö ja kuormitus

Document file, 2 ECTS, two parts
Elevator pitch of your concept as video, 2 ECTS
Class participation and commenting 1 ECTS

Sisältö

The student
-is able to apply appropriate tools to critically identify and establish a new collaborative international market opportunity
-is able to utilize strategic thinking to approach and develop a contemporary international market opportunity
-is able to create and present an innovative solution to their strategic international market opportunity and address the relevant risks

Lisätietoja opiskelijalle: mm. edeltävä osaaminen

Prerequisites:
Customer Relations and Marketing course

Arviointimenetelmät

Document files 40%
Video files 40%
Commenting and participation 20%

Arviointiasteikko

1-5

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

Explain the relevant trends and issues to be considered in developing a future international market opportunity as a collaborative business. Critically evaluate the international market opportunity and strategy discussions in their work.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

Develop a strategic approach to developing the future international market opportunity as a business. Concepts such as working in projects, co-creation, collaborative networks, design thinking, circular economies, blue ocean and creating new market spaces will be utilized.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

Recommend innovative solutions that could be implemented in actualizing the chosen strategy to create the international market opportunity as a business and critically evaluate the risks.