Study Guide

Learning outcomes

The student is able to
- apply appropriate tools to critically identify and establish a new collaborative international market opportunity
- utilise strategic thinking to approach and develop a contemporary international market opportunity, including tactical choices about product, pricing, distribution channel and communication
- create and present an innovative solution to their strategic international market opportunity and address the relevant risks

Implementation and methods of teaching

- Active virtual participation in:
- Presentations
- Group work - there will be a course project
The company environment analysis, the strategy development process, development of a business model to full-fill the company strategy, the strategy implementation process, measuring the success of strategy implementation, alternative approaches to the traditional strategy process.

Timing and attendance

Virtual Contact days:

15.9.2021. @10:00 - 12:00
12.10.2021. @10:00 - 13:00
10.11.2021. @10:00 - 13:00

Alternative completion methods

none

Working life cooperation

Tied to BSF project

Exam retakes

none

Learning environment

- Practice of International Marketing
- Virtual course
- Group meetings
- Learning package is virtual and therefore the virtual contact days are supportive of the learning materials.
- Virtual meeting if needed.

Student time use and work load

Document file, 2 ECTS, two parts
Elevator pitch of your concept as video, 2 ECTS
Class participation and commenting 1 ECTS

Contents

The student
-is able to apply appropriate tools to critically identify and establish a new collaborative international market opportunity
-is able to utilize strategic thinking to approach and develop a contemporary international market opportunity
-is able to create and present an innovative solution to their strategic international market opportunity and address the relevant risks

Additional information for students: previous knowledge etc.

Prerequisites:
Customer Relations and Marketing course

Assessment criteria

Document files 40%
Video files 40%
Commenting and participation 20%

Assessment scale

1-5

Assessment criteria: level 1 (assessment scale 1–5)

Explain the relevant trends and issues to be considered in developing a future international market opportunity as a collaborative business. Critically evaluate the international market opportunity and strategy discussions in their work.

Assessment criteria: level 3 (assessment scale 1–5)

Develop a strategic approach to developing the future international market opportunity as a business. Concepts such as working in projects, co-creation, collaborative networks, design thinking, circular economies, blue ocean and creating new market spaces will be utilized.

Assessment criteria: level 5 (assessment scale 1–5)

Recommend innovative solutions that could be implemented in actualizing the chosen strategy to create the international market opportunity as a business and critically evaluate the risks.