Opinto-opas

Osaamistavoitteet

The student is able to
- apply appropriate tools to critically identify and establish a new collaborative international market opportunity
- utilise strategic thinking to approach and develop a contemporary international market opportunity, including tactical choices about product, pricing, distribution channel and communication
- create and present an innovative solution to their strategic international market opportunity and address the relevant risks

Toteutustapa ja opetusmenetelmät

- Active virtual participation in:
- Presentations
- Group work - there will be a course project
The company environment analysis, the strategy development process, development of a business model to full-fill the company strategy, the strategy implementation process, measuring the success of strategy implementation, alternative approaches to the traditional strategy process.

Ajoitus ja läsnäolo

• 5.2.2021 Overview of course
• 11.2.2021 @ Group members, product, and country to be added into a wiki in Moodle - direction and why this is your focus
• 11.3.2021 @ 23.00 Assignment one returned.
• 12.3.2021 Assignment one presented, 10 minutes per group
• 23.4.2021 @ 23.00 upload assignment two for comments.
• 30.4.2021 @ 23.00 Comment on three other teams work.
• 7.5.2021 Final presentations are 20 minutes focusing on the practical specifics of the assignments, An electronic version of both reports and presentation are uploaded to Moodle.

Toteutuksen valinnaiset suoritustavat

none

Työelämäyhteistyö

Tied to BSF project

Uusintamahdollisuudet

none

Oppimisympäristö

- Practice of International Marketing
- Virtual contact days
- Group meetings
- Learning package is virtual and therefore the virtual contact days are supportive of the learning materials.
- Virtual meeting if needed.

Opiskelijan ajankäyttö ja kuormitus

Document file, 2 ECTS, two parts
Elevator pitch of your concept as video, 2 ECTS
Class participation and commenting 1 ECTS

Sisältö

The student
-is able to apply appropriate tools to critically identify and establish a new collaborative international market opportunity
-is able to utilize strategic thinking to approach and develop a contemporary international market opportunity
-is able to create and present an innovative solution to their strategic international market opportunity and address the relevant risks

Lisätietoja opiskelijalle: mm. edeltävä osaaminen

Prerequisites:
Customer Relations and Marketing course

Arviointimenetelmät

Document files 40%
Video files 40%
Commenting and participation 20%

Arviointiasteikko

1-5

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

Explain the relevant trends and issues to be considered in developing a future international market opportunity as a collaborative business. Critically evaluate the international market opportunity and strategy discussions in their work.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

Develop a strategic approach to developing the future international market opportunity as a business. Concepts such as working in projects, co-creation, collaborative networks, design thinking, circular economies, blue ocean and creating new market spaces will be utilized.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

Recommend innovative solutions that could be implemented in actualizing the chosen strategy to create the international market opportunity as a business and critically evaluate the risks.