Study Guide

Learning outcomes

The student is able to
- apply appropriate tools to critically identify and establish a new collaborative international market opportunity
- utilise strategic thinking to approach and develop a contemporary international market opportunity, including tactical choices about product, pricing, distribution channel and communication
- create and present an innovative solution to their strategic international market opportunity and address the relevant risks

Implementation and methods of teaching

- Active virtual participation in:
- Presentations
- Group work - there will be a course project
The company environment analysis, the strategy development process, development of a business model to full-fill the company strategy, the strategy implementation process, measuring the success of strategy implementation, alternative approaches to the traditional strategy process.

Timing and attendance

• 5.2.2021 Overview of course
• 11.2.2021 @ Group members, product, and country to be added into a wiki in Moodle - direction and why this is your focus
• 11.3.2021 @ 23.00 Assignment one returned.
• 12.3.2021 Assignment one presented, 10 minutes per group
• 23.4.2021 @ 23.00 upload assignment two for comments.
• 30.4.2021 @ 23.00 Comment on three other teams work.
• 7.5.2021 Final presentations are 20 minutes focusing on the practical specifics of the assignments, An electronic version of both reports and presentation are uploaded to Moodle.

Alternative completion methods

none

Working life cooperation

Tied to BSF project

Exam retakes

none

Learning environment

- Practice of International Marketing
- Virtual contact days
- Group meetings
- Learning package is virtual and therefore the virtual contact days are supportive of the learning materials.
- Virtual meeting if needed.

Student time use and work load

Document file, 2 ECTS, two parts
Elevator pitch of your concept as video, 2 ECTS
Class participation and commenting 1 ECTS

Contents

The student
-is able to apply appropriate tools to critically identify and establish a new collaborative international market opportunity
-is able to utilize strategic thinking to approach and develop a contemporary international market opportunity
-is able to create and present an innovative solution to their strategic international market opportunity and address the relevant risks

Additional information for students: previous knowledge etc.

Prerequisites:
Customer Relations and Marketing course

Assessment criteria

Document files 40%
Video files 40%
Commenting and participation 20%

Assessment scale

1-5

Assessment criteria: level 1 (assessment scale 1–5)

Explain the relevant trends and issues to be considered in developing a future international market opportunity as a collaborative business. Critically evaluate the international market opportunity and strategy discussions in their work.

Assessment criteria: level 3 (assessment scale 1–5)

Develop a strategic approach to developing the future international market opportunity as a business. Concepts such as working in projects, co-creation, collaborative networks, design thinking, circular economies, blue ocean and creating new market spaces will be utilized.

Assessment criteria: level 5 (assessment scale 1–5)

Recommend innovative solutions that could be implemented in actualizing the chosen strategy to create the international market opportunity as a business and critically evaluate the risks.