Digital marketing (5 cr)
Code: LA00BO59-3006
General information
Enrollment
19.11.2021 - 13.12.2021
Timing
01.01.2022 - 31.07.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus, Lahti
Teaching languages
- Finnish
Degree programmes
- Master of Business Administration, Digital Solutions (2018, 2019, 2020)
Teachers
- Ritva Kinnunen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTIYLDR21SLiiketoiminnan digitaaliset ratkaisut (YAMK) 21S Lahti
Small groups
- Luennot 1
Learning outcomes
The student is able to
- plan an optimal mix of channels and tactics to support marketing objectives
- evaluate the efficiency of marketing communications in relation to given marketing objectives
- create a digital marketing plan that recognises the organisation’s operational environment
Implementation and methods of teaching
Distance learning.
Contents
This course covers following topics: Digital Marketing Plan – SOSTAC – Planning Framework, Marketing Automation,
Social Media Marketing,Mobile Marketing, Content Creation, SEO, SEM and ongoing progress.
Assessment scale
1-5