Destination Finland (3 op)
Toteutuksen tunnus: KMR0540-3001
Toteutuksen perustiedot
Ilmoittautumisaika
01.08.2020 - 15.09.2020
Ajoitus
01.09.2020 - 16.10.2020
Opintopistemäärä
3 op
Virtuaaliosuus
3 op
Toteutustapa
Etäopetus
Yksikkö
Liiketoiminta (LAB)
Toimipiste
Lappeenrannan kampus
Opetuskielet
- Englanti
Paikat
15 - 40
Koulutus
- Hotelli- ja ravintola-alan liikkeenjohdon koulutus
- Studies for incoming exchange students
Opettaja
- Lari-Pekka Ruotsi
- Ilkka Lehtola
Opetusryhmät
- Luennot 1 (Koko: 0. Avoin AMK: 0.)
Ryhmät
-
LLPREX20SIBSaapuvat vaihto-opiskelijat S20, pitkät vaihdot, liiketalous, Lappeenranta
-
HOMA18Bachelor's Degree Programme in Tourism and Hospitality Management 18S, Lappeenranta
-
HOTRA18RHotelli- ja ravintola-alan liikkeenjohdon koulutus S18, ravintolan liikkeenjohto, Lappeenranta
-
HOMA19Bachelor's Degree Programme in Tourism and Hospitality Management 19S, Lappeenranta
-
HOTRA18HHotelli- ja ravintola-alan liikkeenjohdon koulutus S18, hotellin liikkeenjohto, Lappeenranta
-
LLPREX20SHSaapuvat vaihto-opiskelijat S20, pitkät vaihdot, hotelli- ja ravintola-ala, Lappeenranta
Pienryhmät
- Luennot 1
Osaamistavoitteet
...
Toteutustapa ja opetusmenetelmät
Etäopetus, mahdoliiset vierailut
Ajoitus ja läsnäolo
1.9.-16.10. 2020
Oppimateriaali ja suositeltava kirjallisuus
To be published in the beginning of the course
Uusintamahdollisuudet
6.11.2020 at 16-19 and 15.1.2021, at 16-19
Oppimisympäristö
Campus
Opiskelijan ajankäyttö ja kuormitus
Individual distant learning with kick-off 10.9,at 10.15., tutorial 24.9 . at 10.15. and ja close-up 7.10. Material and tutorials through moodle.
Sisältö
The country brand of Finland with the basic facts of history, society and culture. Travel customer journey from the idea to post purchase experience. International travelers´ motivation and interest to travel to Finland – what are they looking for and what is the supply of each of the regions in Finland. Consumer behaviour of tourists from main market segments.
Lisätietoja opiskelijalle: mm. edeltävä osaaminen
Basics of Tourism
Arviointimenetelmät
Accepted case studies, assignment, exam
Arviointiasteikko
1-5
Hylätty (0)
Failed case studies, assignment, exam
Arviointikriteerit: taso 1: (arviointiasteikko 1-5)
Identifies what is the country brand of Finland with the basic facts of history, society and culture. Understands what is the travel customer journey from the idea to post purchase experience. Understands why people travel to Finland – what are they looking for and what is the supply of each of the regions in Finland. Knows what means consumer behaviour of tourists from main market segments.
Arviointikriteerit: taso 3 (arviointiasteikko 1-5)
Identifies and the arguments and meaning of the country brand of Finland with the essential facts of history, society and culture. Recognizes and is able to apply the concept of travel customer journey from the idea to post purchase experience. Could systematically describe why people travel to Finland – what are they looking for and what is the supply of each of the regions in Finland. Recognizes and is able to specify the connection of tourist to main market segments.
Arviointikriteerit: taso 5 (arviointiasteikko 1-5)
Understand broadly the arguments and importance of the country brand of Finland with the essential facts of history, society and culture. Recognizes and is able to systematically study and adapt the concept of travel customer journey from the idea to post purchase experience. Can analyze and allocate why people travel to Finland – what are they looking for and what is the supply of each of the regions in Finland. Analyzes and explains detailed and systematically the connection of tourist to main market segments.