Study Guide

Learning outcomes

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Implementation and methods of teaching

Distance learning, because the covid-19

KICK-OFF will be 10.9.2020 starting at 10:15, HERE IS THE LINK TO MEETING -->
https://teams.microsoft.com/l/meetup-join/19%3ameeting_OGVkZjk1N2MtNDNmYS00MTVmLTg2MTMtNWZjMjJlMjJkYWUx%40thread.v2/0?context=%7b%22Tid%22%3a%229d97530e-8f27-4137-a2a9-5cb4dcf26f2e%22%2c%22Oid%22%3a%2285018bd6-59f8-4369-8bb8-5a8b9085a465%22%7d

Timing and attendance

1.9.-16.10. 2020

Learning material and recommended literature

To be published in the beginning of the course

Exam retakes

6.11.2020 at 16-19 and 15.1.2021, at 16-19

Learning environment

Campus

Student time use and work load

Individual distant learning with kick-off 10.9,at 10.15., tutorial 24.9 . at 10.15. and ja close-up 7.10. Material and tutorials through moodle.

Contents

The country brand of Finland with the basic facts of history, society and culture. Travel customer journey from the idea to post purchase experience. International travelers´ motivation and interest to travel to Finland – what are they looking for and what is the supply of each of the regions in Finland. Consumer behaviour of tourists from main market segments.

Additional information for students: previous knowledge etc.

Basics of Tourism

Assessment criteria

Accepted case studies, assignment, exam

Assessment scale

1-5

Failed (0)

Failed case studies, assignment, exam

Assessment criteria: level 1 (assessment scale 1–5)

Identifies what is the country brand of Finland with the basic facts of history, society and culture. Understands what is the travel customer journey from the idea to post purchase experience. Understands why people travel to Finland – what are they looking for and what is the supply of each of the regions in Finland. Knows what means consumer behaviour of tourists from main market segments.

Assessment criteria: level 3 (assessment scale 1–5)

Identifies and the arguments and meaning of the country brand of Finland with the essential facts of history, society and culture. Recognizes and is able to apply the concept of travel customer journey from the idea to post purchase experience. Could systematically describe why people travel to Finland – what are they looking for and what is the supply of each of the regions in Finland. Recognizes and is able to specify the connection of tourist to main market segments.

Assessment criteria: level 5 (assessment scale 1–5)

Understand broadly the arguments and importance of the country brand of Finland with the essential facts of history, society and culture. Recognizes and is able to systematically study and adapt the concept of travel customer journey from the idea to post purchase experience. Can analyze and allocate why people travel to Finland – what are they looking for and what is the supply of each of the regions in Finland. Analyzes and explains detailed and systematically the connection of tourist to main market segments.