Customer relations and marketing (5 cr)
Code: AL00BV19-3005
General information
Enrollment
01.08.2020 - 15.09.2020
Timing
31.08.2020 - 31.12.2020
Number of ECTS credits allocated
5 op
Virtual portion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Bachelor's Degree Programme in Business Information Technology
- Bachelor's Degree Programme in Hotel and Restaurant Management
Teachers
- Emmi Maijanen
Scheduling groups
- Luennot (Size: 0. Open UAS: 0.)
Groups
-
LLPRIT20STietojenkäsittelyn koulutus 20S Lappeenranta
-
LLPRHOTRA20S
Small groups
- Luennot
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5