Customer relations and marketing (5 cr)
Code: LI00BF75-3017
General information
Enrollment
19.08.2019 - 02.09.2019
Timing
01.09.2019 - 31.12.2019
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Campus
Faculty of Business and Hospitality Management
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Bachelor's Degree Programme in Business and Logistics
Teachers
- Eva Mattila
- Tiina Pernanen
Groups
-
04HLII
-
04LIL19SM, Lahti
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5