Marketing Logistics (3 cr)
Code: KLI1267-3003
General information
Enrollment
19.11.2021 - 14.01.2022
Timing
17.01.2022 - 30.04.2022
Number of ECTS credits allocated
3 op
Virtual portion
3 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- English
Seats
10 - 50
Degree programmes
- Bachelor's Degree Programme in International Business
Teachers
- Sari Jokimies
Scheduling groups
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
- Seminaari 1 (Size: 0. Open UAS: 0.)
Groups
-
LLPRIB20S
-
LLPREX22KIB
Small groups
- Online lecture
- Presentations
Learning outcomes
To understand the role and importance of distribution logistics and customer service in supply chain development. To have basic knowledge and skills needed in operative customer service work and development of customer service processes.
Implementation and methods of teaching
Lectures, assignments, case study
Timing and attendance
Online in Zoom/Teams.
Introduction lecture at 14.00 on 18.1.2022 https://lut.zoom.us/j/65125084331?pwd=WHNRTE5hd3QzTFlvQTlkRFVFb0Zndz09&from=addon.
More detailed information about timetables see TimeEdit.
Learning material and recommended literature
Will be found in Moodle.
Learning environment
Online lectures, group assignments.Presentations online.
Student time use and work load
Course is 80 hours of student's work
Contents
Marketing logistics basic concepts.Distribution channels.Customer service in logistics.Distribution and e-tailing.Reverse logistics.Packaging, unitizing.Outsourcing logistics services.
Additional information for students: previous knowledge etc.
Logistics courses 10 cr or similar knowledge of logistics and supply chain.
Assessment criteria
Assignments, presentations.
Assessment scale
1-5
Failed (0)
Student is not able to express the main concepts
Assessment criteria: level 1 (assessment scale 1–5)
Student knows the main concepts and is able to pick up the main elements from the written case descriptions and make report on time.
Assessment criteria: level 3 (assessment scale 1–5)
Student has good knowledge of the relevant concepts and is able to make case assignments and reportsproperly on time.
Assessment criteria: level 5 (assessment scale 1–5)
Student has an excellent understanding of the relevant concepts and is able to use theoretical knowledge in case assignments. Is able to make excellent reports on time.