Basics of typography for branding and packaging design (5 cr)
Code: MI00BQ69-3002
General information
Enrollment
19.08.2019 - 11.09.2019
Timing
23.09.2019 - 03.12.2019
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Design and Fine Arts
Teaching languages
- Finnish
- English
Seats
10 - 20
Degree programmes
- Bachelor’s Degree Programme in Industrial and Brand Design (2017, 2018, 2019)
Teachers
- Marion Robinson
- Christoffer Leka
Teacher in charge
Noora Nylander
Groups
-
05HTO19, Lahti
-
05HTO18
-
05Z2HESIM
Learning outcomes
Students know how to
• differentiate between various typographic categories and describe their areas of use
• design typographical layouts and packaging graphics to support a brand
• use the means of typography in the design of multilingual packaging graphics.
Learning material and recommended literature
Course material and suggested reading will be provided through Reppu.
Contents
This course is part of the Packaging design module.
This course will cover the basics of typography. The students will gain an understanding of different typographical categories and hierarchy and how to apply them to create a balanced and informative layout and packaging design that supports overall brand strategy.
We will also look at multilingual packaging design and what it requires from typography.
Additional information for students: previous knowledge etc.
NOTE: The course is primarily for Packaging and brand design students!
Other students should enroll on MI00BM06 Basics of Packaging Design.
Basic knowledge on InDesign is required, but no previous skills in typography are needed.
This course is suitable for interior architecture students to get basic skills working with typography in branded environments.
Assessment scale
1-5