SME's digital marketing (15 cr)
Code: LI00BR25-3007
General information
Enrollment
01.07.2021 - 05.09.2021
Timing
06.09.2021 - 17.12.2021
Number of ECTS credits allocated
15 op
Virtual portion
1 op
RDI portion
15 op
Mode of delivery
94 % Contact teaching, 6 % Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
0 - 30
Degree programmes
- Bachelor's Degree Programme in Business
- Complementary competence and optional courses, Bachelors
Teachers
- Päivi Toivola-Rekola
- Jan-Erik Sandelin
- Lotta Toivonen
- Joanna Vihtonen
Scheduling groups
- Lähiopetus/Verkkotyöpaja (Size: 0. Open UAS: 0.)
Groups
-
LLABTO21H
Small groups
- Verkkotyöpaja
Learning outcomes
The student is be able to
- explain the role of digital marketing strategies in successful businesses
- recognise the key features of the different channels/platforms related to a company's objectives
- create an effective, target-group oriented digital marketing plan for engaging customers
- apply social media as a strategic and tactical tool for various marketing purposes
- design content and marketing communication material according to an integrative marketing strategy
- utilise various analytical tools
- develop web content using the basics of search engine optimisation
- appreciate the legal aspects of digital marketing
Assessment scale
1-5