Opinto-opas

Osaamistavoitteet

The student is able to
- develop an understanding of Asian countries' role and status in the global economy
- develop an understanding of the core factors related to economic, political, legal, technological, environmental, and cultural environments of a chosen Asian market
- develop an understanding of the business environment of the chosen Asian market, its opportunities and challenges

Toteutustapa ja opetusmenetelmät

The course is executed mainly virtually/as self-study.
• starting session on 17th January
Otherwise the course is executed through an individually managed group assignment. The assignment (contents, evaluation, timetable, etc.) is presented in detail in a separate file; the assignment should be ready and returned by 20.3.2020.

Ajoitus ja läsnäolo

This is an accelerated course to be completed by the end of March.
• 17.1.2020 @ 12:00 - 14:00 Overview of course
• 20.1.2020 @ Group members, product, and country to be added into a wiki in Reppu, no class
• 19.2.2020 @ 23.00 Assignment one returned.
• 20.2.2020 Assignment one presented, 8:30 - 10:00, 10 minutes per group
• 9.3.2020 @ 23.00 upload assignment two for comments.
• 12.3.2020 @ 23.00 Comment on three other teams work.
• 20.3.2019 @ 12:00 - 16:00 Final presentations are 20 minutes focusing on the practical specifics of the market entry issues, not the Pestel and generic stuff. An electronic version of both reports and presentation are uploaded to Reppu.

Toteutuksen valinnaiset suoritustavat

none

Työelämäyhteistyö

The perspective of this assignment is drawing on the Food from Finland initiative.

Uusintamahdollisuudet

none

Oppimisympäristö

- Practical approach to entering a selected market in Asia
- Hybrid, contact and/or virtual
- Learning package is virtual and therefore the contact days are supportive of the learning materials.
- Virtual meeting if needed.

Opiskelijan ajankäyttö ja kuormitus

Two written assignments and final presentation are 100 percent of the course.
20 percent. Assignment one overview and Pestel of target country focusing specifically on the targeted product/service.
60 percent. Final document the specific practical recommendations of entering the target market for the next three years.
20 percent. The presentation of the market entry case for the specific product/service to the target country.

Sisältö

• develops an understanding of Asian countries´ role in the global economy: past and present situation
• develops an understanding of the core factors related to economic, cultural and political environments
• develops an understanding of the business environment, its opportunities and challenges
• is able to identify differences and similarities between the chosen Asian countries
• is able to identify future business opportunities and development scenarios
The perspective of this assignment is drawing on the Food from Finland initiative. We will consider how one of the Finnish Food and Beverage companies listed on the webpage could enter the target market in Asia.

Arviointimenetelmät

- Widescale, individually executed and managed group assignment (country analysis)

Arviointiasteikko

1-5

Hylätty (0)

Any form of plagiarism, coping other people’s work or such silliness, is an automatic fail. Free riders will either have their grade reduced, have to form their own group, or fail.
Failing to reach the level of one according to the evaluation criteria.
You must complete all of the assignments according to the schedule.

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

The student is able to do country analysis (basic details, opportunities, threats, etc.) on a minimum, acceptable level. The targets of the course assignment are covered on a minimum, acceptable level.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

The student is able to do country analysis (basic details, opportunities, threats, etc.) on a good level. The targets of the course assignment are covered well; the outcome shows some own interest and initiative.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

The student is able to country analysis (basic details, opportunities, threats, etc.) on a high level. The targets of the course assignment are covered very well; the outcome shows own interest, initiative, devotion, and consistency.