Study Guide

Learning outcomes

The student is able to
- demonstrate the value of experiential events in marketing and branding
- analyse holistic leisure and well-being experiences from a user's perspective
- evaluate experience business opportunities for global leisure and well-being markets

Implementation and methods of teaching

The study unit will consist of three learning assignments executed in groups and/or individually:
1) Usability analysis
2) Project assignment in small groups
3) Participation in the SELL Games event on 15-17 May '20

The evaluation will be based on a) knowledge and information retrieval skills, b) practical skills, and c) responsibility and reflection skills. Students work for a commissioned development project that deals with SELL Games event experience from the guest's/audience's perspective. SELL Games is an international student sports event that will be organized in Lahti 15-17 May 2020. In the project they get to design and influence on the customers' experiences in the event and network with companies and other working life representatives in the region.

Timing and attendance

The study unit is offered only in contact learning. The study unit starts on 27 Jan '20, and the lectures take place on Monday afternoons (varies every second week with LI00BI50). The study unit ends on 15-17 May '20 when the actual event is held in Lahti. This is an awesome opportunity to gain experience on experience design in events and to be part of a big international event. Sports, enjoyment, experience and togetherness! Lahti2020 - Light the Fire! The student is expected to commit to group work and individual tasks.

Learning material and recommended literature

The learning material will be announced at the beginning of the study unit, incl. books, reports, articles, blogs, videos. Partly, the material will be retrieved by the student.

Working life cooperation

The study unit is connected to close collaboration with the SELL Games event, https://www.lamk.fi/en/events/sell-games-2020.

Student time use and work load

1 ECTS cr. equals 27 h of student's work. Accorddingly, the study unit of 5 ECTS cr. = 133 hours of student's work. The 1/3 of the work load comes from lectures and the usability analysis assignment, and 2/3 of the work loads consists of the project work to be conducted in small groups and individually.

Contents

The study unit belongs to Leisure & Well-being services (15 ECTS) study module. We recommend that the students enroll in all three study units (LI00I49, LI00BI50 and LI00BI51). The study module focuses on synergies in combining tourism, leisure, well-being, nature and culture environment, and technology. The study unit helps the students to evaluate user-orientation and usability of leisure and well-being services. Also, the students learn to co-create value in the case of holistic network-based experiences, be it an experiential event, a digital service or a nature-based service.

Assessment criteria

Teacher evaluation, self and peer evaluation and commissioner evaluation (regarding the project assignment)

Assessment scale

1-5

Assessment criteria: level 1 (assessment scale 1–5)

The student is able to find information and justify one's choices.
The student is able to apply professional concepts in a goal-oriented development project.
The student is able to perform in unprecedented situations at work.
The student is able to apply acquired tools in problem solving.

Assessment criteria: level 3 (assessment scale 1–5)

The student is able to critically appraise and compare different sources of information.
The student is able to use professional concepts and communicate with different audiences.
The student is able to organize multidisciplinary group work in complex situations at work.
The student is able to propose innovative solutions in professional problem solving.

Assessment criteria: level 5 (assessment scale 1–5)

The student is able to evaluate and justify the suitability of information resources.
The student is able to combine different professional concepts in a meaningful way.
The student is able to plan and execute development tasks by analysing different options available.
The student is able to critically evaluate different solutions in professional problem solving.