Brand Building and Launch (10 cr)
Code: LI00BI20-3004
General information
Enrollment
19.08.2019 - 08.09.2019
Timing
01.09.2019 - 31.12.2019
Number of ECTS credits allocated
10 op
Virtual portion
5 op
RDI portion
5 op
Mode of delivery
50 % Contact teaching, 50 % Distance learning
Campus
Faculty of Business and Hospitality Management
Teaching languages
- Finnish
Seats
20 - 35
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Eva Mattila
- Tiina Pernanen
- Joanna Vihtonen
Groups
-
04Z1HLII18S
-
04HTO19, Lahti
Learning outcomes
The student is able to
- build a customer-oriented brand
- design a marketing plan for the brand to be launched with its various subareas
- make use of media relations in creating a brand
Assessment scale
1-5