Customer Relationship Management (5 cr)
Code: LI00BI17-3009
General information
Enrollment
19.11.2021 - 09.01.2022
Timing
01.03.2022 - 31.05.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
20 - 45
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Linnea Sulkanen
- Pasi Tiihonen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLABTO22H
Small groups
- Luennot 1
Learning outcomes
The student is able to
- explain how customer orientation and related concepts are a key factor in corporate success
- choose and apply methods and tools for customer relationship management
- choose and use IT solutions that are appropriate for the management and development of customer relationships
Assessment scale
1-5