Customer Relationship Management (5 cr)
Code: LI00BI17-3006
General information
Enrollment
01.08.2020 - 15.09.2020
Timing
01.10.2020 - 31.12.2020
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
- E-campus, Lappeenranta
- E-campus, Lahti
Teaching languages
- Finnish
Seats
20 - 45
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Linnea Sulkanen
- Pasi Tiihonen
Groups
-
04HLII
-
LLTITO20H
-
LITA19VBachelor’s Degree Programme in Business Administration 19S, verkko-opinnot, Lappeenranta
Learning outcomes
The student is able to
- explain how customer orientation and related concepts are a key factor in corporate success
- choose and apply methods and tools for customer relationship management
- choose and use IT solutions that are appropriate for the management and development of customer relationships
Assessment scale
1-5