Customer Relationship Management (5 cr)
Code: LI00BI17-3004
General information
Enrollment
19.08.2019 - 15.09.2019
Timing
01.09.2019 - 31.12.2019
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Campus
Faculty of Business and Hospitality Management
Teaching languages
- Finnish
Seats
0 - 35
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Linnea Sulkanen
- Pasi Tiihonen
Groups
-
04HLII
-
04HTO19, Lahti
Learning outcomes
The student is able to
- explain how customer orientation and related concepts are a key factor in corporate success
- choose and apply methods and tools for customer relationship management
- choose and use IT solutions that are appropriate for the management and development of customer relationships
Assessment scale
1-5