Digital Marketing (15 op)
Toteutuksen tunnus: LI00BI15-3007
Toteutuksen perustiedot
Ilmoittautumisaika
29.08.2019
Ajoitus
02.09.2019 - 31.12.2019
Opintopistemäärä
15 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketalouden ja matkailun ala (LAMK)
Toimipiste
Liiketalouden ja matkailun ala
Opetuskielet
- Englanti
Koulutus
- Täydentävä osaaminen ja vapaavalintaiset opinnot, AMK
Opettaja
- LI_Opettaja_05 Virtuaali
- Ritva Kinnunen
- Jonathan Bradshaw
- Riku Nummikoski
- Tarja Keski-Mattinen
- Joanna Vihtonen
Vastuuopettaja
Milla Laisi-Wessman
Ryhmät
-
04EXC19KS1Saapuvat vaihto-opiskelijat 2019, pitkät vaihdot, liiketalous
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04EXC19KS2Saapuvat vaihto-opiskelijat 2019, pitkät vaihdot, tietojenkäsittely
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04Z1HIBU19SZ1 aikaikkuna IBU19
-
04HTO19Täydentävä osaaminen AMK 2019-2020, Liiketalouden ja matkailun ala, Lahti
-
04EXC19KS3Saapuvat vaihto-opiskelijat 2019, pitkät vaihdot, matkailu
Osaamistavoitteet
The student is able to
- explain the role of the digital marketing strategies of successful businesses
- recognise the features of different channels/platforms related to a company's objectives
- create an effective, target-group oriented marketing plan for engaging digital customers
- apply social media as strategic and tactical tool for various marketing purposes
- design active content and marketing communication material according to an integrative marketing strategy
- utilise various analytical tools
- develop web content using basics of search engine optimisation
- appreciate the juridical aspects of digital marketing
Toteutustapa ja opetusmenetelmät
During the course, students will design a digital marketing plan including a social media marketing campaign for a company. Students will carry out the social media marketing campaign plan for a month and analyze the results. Individual exam at the beginning of the course. Students will work in multicultural groups and the language used is English. Both contact and distance learning.
Ajoitus ja läsnäolo
September - December
Oppimateriaali ja suositeltava kirjallisuus
Compulsory Readings:
Chaffey Dave, Smith PR, Digital Marketing Excellence, 2017. New York.
Materials given during the course.
Toteutuksen valinnaiset suoritustavat
No alternative ways of completion.
Uusintamahdollisuudet
Individual exam at the beginning of the course based on the textbook..
Oppimisympäristö
Campus, distance learning.
Opiskelijan ajankäyttö ja kuormitus
This course is 15 cr, Assignments and group work during the course cover 70 % of the work load. Exam covers 30 % of the work load.
Sisältö
- digital marketing strategies of successful businesses
- different channels/platforms related to a company's objectives
- creation of an effective, target-group oriented marketing plan for engaging digital customers
- creation of a social media marketing campaign
- active content and marketing communication material creation
- analysis of campaign results using various analytical tools
- web content creation using search engine optimazing
- legal aspects of digital marketing (eg. GDPR)
Lisätietoja opiskelijalle: mm. edeltävä osaaminen
Basics in Marketing
Arviointimenetelmät
Exam 30 %, assignments 70 %. Both parts must be passed.
Arviointiasteikko
1-5
Arviointikriteerit: taso 1: (arviointiasteikko 1-5)
Student has achieved the objectives of the course sufficiently.
Student is able to apply some of the course related professional digital marketing tools.
Arviointikriteerit: taso 3 (arviointiasteikko 1-5)
Student has achieved the objectives of the course in a consistent manner.
Student is able to apply some of the course related professional digital marketing tools, create a simple digital marketing plan and use some analytical tools in moderate manner.
Arviointikriteerit: taso 5 (arviointiasteikko 1-5)
Student has achieved the objectives of the course in an excellent manner.
Student has good capabilities to apply most of the course related professional digital marketing tools, create a comprehensive digital marketing plan and use some analytical tools in professional manner.