Customer experience and profitability management (5 cr)
Code: LI00BC97-3003
General information
Enrollment
19.08.2019 - 15.09.2019
Timing
02.09.2019 - 13.12.2019
Number of ECTS credits allocated
5 op
Virtual portion
3 op
RDI portion
4 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Campus
Faculty of Business and Hospitality Management
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Tourism and Hospitality Business Management
Teachers
- Jussi Mozo
Teacher in charge
Pirjo Haverinen
Groups
-
04Z2HMATK18S
-
04MATK18S, Lahti
Learning outcomes
The student is able to
- use different channels and means, and take different target groups into account in sales and marketing
- manage customer experience
- price leisure services
- act appropriately in service development work
Assessment scale
1-5