Marketing Communication and Branding (5 cr)
Code: AM00CE50-3009
General information
Enrollment
21.11.2022 - 08.01.2023
Timing
01.01.2023 - 31.05.2023
Number of ECTS credits allocated
5 op
Virtual portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
15 - 42
Degree programmes
- Bachelor’s Degree Programme in Interior Architecture and Furniture Design
- Experience and Service Design (2018, 2019, 2020)
Teachers
- Sara Bengts
- LAB_virtuaaliopettaja_SIK_01
- Heikki Nuutinen
Scheduling groups
- Luennot (Size: 0. Open UAS: 0.)
Groups
-
MLTIPAL22K
-
MLTISIK22K
Small groups
- Luennot 1
Learning outcomes
The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding.
Assessment scale
1-5