Brand Building and LaunchLaajuus (10 cr)
Code: LI00BI20
Credits
10 op
Objective
The student is able to
- build a customer-oriented brand
- design a marketing plan for the brand to be launched with its various subareas
- make use of media relations in creating a brand
Enrollment
19.11.2021 - 09.01.2022
Timing
13.01.2022 - 24.04.2022
Number of ECTS credits allocated
10 op
Virtual portion
10 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Tiina Pernanen
- Joanna Vihtonen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLABTO22H
Small groups
- Luennot 1
Learning outcomes
The student is able to
- build a customer-oriented brand
- design a marketing plan for the brand to be launched with its various subareas
- make use of media relations in creating a brand
Assessment scale
1-5