Opinto-opas

Osaamistavoitteet

The student is able to
- apply appropriate tools to critically identify and establish a new collaborative international market opportunity
- utilise strategic thinking to approach and develop a contemporary international market opportunity, including tactical choices about product, pricing, distribution channel and communication
- create and present an innovative solution to their strategic international market opportunity and address the relevant risks

Toteutustapa ja opetusmenetelmät

- Active participation in:
- The lectures
- Class exercises
- Presentations
- Group work - there will be a course project
The company environment analysis, the strategy development process, development of a business model to full-fill the company strategy, the strategy implementation process, measuring the success of strategy implementation, alternative approaches to the traditional strategy process.

Toteutuksen valinnaiset suoritustavat

none

Työelämäyhteistyö

Tied to BSF project

Uusintamahdollisuudet

none

Oppimisympäristö

- Practice of International Marketing
- Contact lectures
- Group meetings
- Hybrid, contact and/or virtual
- Learning package is virtual and therefore the contact days are supportive of the learning materials.
- Virtual meeting if needed.

Opiskelijan ajankäyttö ja kuormitus

Document file, 2 ECTS, two parts
Elevator pitch of your concept as video, 2 ECTS
Class participation and commenting 1 ECTS

Sisältö

The student
-is able to apply appropriate tools to critically identify and establish a new collaborative international market opportunity
-is able to utilize strategic thinking to approach and develop a contemporary international market opportunity
-is able to create and present an innovative solution to their strategic international market opportunity and address the relevant risks

Lisätietoja opiskelijalle: mm. edeltävä osaaminen

Prerequisites:
Customer Relations and Marketing course

Arviointimenetelmät

Document files 40%
Video files 40%
Commenting and participation 20%

Arviointiasteikko

1-5

Hylätty (0)

Any form of plagiarism, coping other people’s work or such silliness, is an automatic fail. Free riders will either have their grade reduced, have to form their own group, or fail.
Failing to reach the level of one according to the evaluation criteria.

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

Explain the relevant trends and issues to be considered in developing a future international market opportunity as a collaborative business. Critically evaluate the international market opportunity and strategy discussions in their work.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

Develop a strategic approach to developing the future international market opportunity as a business. Concepts such as working in projects, co-creation, collaborative networks, design thinking, circular economies, blue ocean and creating new market spaces will be utilized.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

Recommend innovative solutions that could be implemented in actualizing the chosen strategy to create the international market opportunity as a business and critically evaluate the risks.