Siirry suoraan sisältöön

Customer Relations and Marketing (5 op)

Toteutuksen tunnus: AL00CE37-3007

Toteutuksen perustiedot


Ilmoittautumisaika

01.07.2022 - 04.09.2022

Ajoitus

30.08.2022 - 29.11.2022

Opintopistemäärä

5 op

Toteutustapa

Lähiopetus

Yksikkö

Liiketoiminta (LAB)

Toimipiste

Lahden kampus

Opetuskielet

  • Englanti

Koulutus

  • Bachelor's Degree Programme in Tourism and Hospitality Management

Opettaja

  • Marja Viljanen

Opetusryhmät

  • Lectures (Koko: 0. Avoin AMK: 0.)

Ryhmät

  • LLTIIB22S
    Bachelor's Degree Programme in International Business 22S Lahti

Pienryhmät

  • Lectures

Osaamistavoitteet

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Toteutustapa ja opetusmenetelmät

- Contact lectures
- Group meetings & group tutoring

Ajoitus ja läsnäolo

According to the course timetable
Compulsory attendance in the contact lectures.
Activeness during the contact sessions will affect the final grade positively.

Oppimateriaali ja suositeltava kirjallisuus

- Moodle materials
- Lecture notes
- Articles
- Course book Marketing an Introduction, Armstrong, Gary & Kotler, Philip (selected parts of the book)

Toteutuksen valinnaiset suoritustavat

There are no substitute work.

Oppimisympäristö

The Moodle learning platform
Classroom workshops and lecturers

Opiskelijan ajankäyttö ja kuormitus

A student's estimated workload is 5 x 27 hours, consisting of contact lecturess, individual reading tasks, different individual and group course assignments.
Estimated workload is the following:
-Contact lessons: 30 hrs
-Reading and preparation: 20-25 hrs
-Individual and group assignments: 40-45 hrs
-Final group assignment: 40-45 hrs

Sisältö

A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing

Arviointimenetelmät

- Active participation
- Presentations
- Group work
- Exam

Arviointiasteikko

1-5

Hylätty (0)

The student did not meet the course learning objectives.

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course related professional marketing concepts.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course related professional marketing concepts.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course related professional marketing concepts.