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Brand Management (5 cr)

Code: YL00CN90-3001

General information


Enrollment

19.11.2021 - 18.01.2022

Timing

01.01.2022 - 31.05.2022

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus, Lappeenranta

Teaching languages

  • Finnish

Seats

10 - 40

Degree programmes

  • Master’s Degree Programme in Business Administration, Customer Oriented Business Development

Teachers

  • Sami Lanu

Scheduling groups

  • Verkkoluento 1 (Size: 0. Open UAS: 0.)
  • Verkkoluento 2 (Size: 0. Open UAS: 0.)
  • Verkkoluento 3 (Size: 0. Open UAS: 0.)

Groups

  • LLPRYASLI22KV
    Asiakassuuntautuneen liiketoiminnan kehittäminen (YAMK) 22KV Lappeenranta

Small groups

  • Verkkoluento 1
  • Verkkoluento 2
  • Verkkoluento 3

Learning outcomes

Student

- is able to understand the value of a Brand
- is able to manage brand(s)
- is able to develop different brand strategies and hierarchies

Assessment scale

1-5