SME's digital marketing (15 cr)
Code: LI00BR25-3004
General information
Enrollment
25.11.2019 - 19.01.2020
Timing
01.01.2020 - 31.05.2020
Number of ECTS credits allocated
15 op
Virtual portion
10 op
RDI portion
15 op
Mode of delivery
34 % Contact teaching, 66 % Distance learning
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Business
Teachers
- Päivi Toivola-Rekola
- Jan-Erik Sandelin
- Riku Nummikoski
- Lotta Toivonen
- Joanna Vihtonen
Groups
-
04HTO19, Lahti
-
04Z2HLII18S
Learning outcomes
The student is be able to
- explain the role of digital marketing strategies in successful businesses
- recognise the key features of the different channels/platforms related to a company's objectives
- create an effective, target-group oriented digital marketing plan for engaging customers
- apply social media as a strategic and tactical tool for various marketing purposes
- design content and marketing communication material according to an integrative marketing strategy
- utilise various analytical tools
- develop web content using the basics of search engine optimisation
- appreciate the legal aspects of digital marketing
Assessment scale
1-5