Marketing and sales in leisure business (5 cr)
Code: LI00BJ89-3003
General information
Enrollment
19.08.2019 - 15.09.2019
Timing
01.09.2019 - 31.12.2019
Number of ECTS credits allocated
5 op
Virtual portion
3 op
RDI portion
2 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Campus
Faculty of Business and Hospitality Management
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Tourism and Hospitality Business Management
Teachers
- Lotta Toivonen
Groups
-
04MATK19S
-
04Z2HMATK19S
Learning outcomes
The student is able to
- describe the value of user and customer centeredness in the leisure business
- identify current consumer behaviour trends in the hospitality industry
- target sales and marketing according to a customer type and profile
- note the channels, opportunities and challenges of multichannel marketing and sales in the hospitality industry
Assessment scale
1-5