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Internationalisation Process (5 cr)

Code: LI00BI91-3007

General information


Enrollment

25.11.2019 - 19.01.2020

Timing

01.01.2020 - 31.05.2020

Number of ECTS credits allocated

5 op

Virtual portion

1 op

RDI portion

3 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages

  • English

Degree programmes

  • Studies for incoming exchange students
  • Complementary competence and optional courses, Bachelors

Teachers

  • Tiina Pernanen
  • Marja Viljanen

Groups

  • 04EXC20K3
  • 04EXC20K2
  • 04EXC20K1
  • 04HTO19
    , Lahti

Learning outcomes

The student is able to
- acquire an understanding of how to evaluate a firm's readiness to internationalise and create international competitiveness
- acquire an understanding of market selection process and entry mode options
- develop skills to use decision-oriented framework when evaluating and choosing between different strategic options

Implementation and methods of teaching

Contact lectures
Case studies
Individual reading tasks
Individual and group assignments

Timing and attendance

According to the course timetable, check: https://lukkarit.lamk.fi/
Compulsory attendance in the contact lectures.
Compulsory attendance in the group work tutoring session.
Compulsory attendance in the final presentation lecture.
Activeness during the course contact sessions will affect the final grade positively.

Learning material and recommended literature

Lecture notes from Reppu
Course related articles and cases provided by the lecturer
Course book: Hollensen, Svend: Essentials of Global Marketing
Following parts:
- The decision to internationalize
- Deciding which markets to enter
- Market entry strategies

Alternative completion methods

There are no substitute work.

Learning environment

The Reppu learning platform
Classroom case studies and lecturers

Student time use and work load

A student's estimated workload is 5 x 27 hours, consisting of contact lectures, individual reading tasks, different individual and group course assignments and course exam.
Estimated workload is the following:
-Contact lessons: 30 hrs
-Reading, preparation and course exam: 20-25 hrs
-Individual and group assignments: 40-45 hrs
-Final group assignment: 40-45 hrs

Contents

The decision to internationalize
- Initiation of internationalization
- Internationalization theories
- Development of the international competitiveness
Deciding which markets to enter
- The political and economic environment
- The sociocultural environment
- The international market selection process
Market entry strategies
- Some approaches to the choice of entry mode
- Export, intermediate and hierarchical entry modes

Additional information for students: previous knowledge etc.

Basic marketing course:
Customer Relations and Marketing
or
Asiakassuhteet ja markkinointi

Assessment criteria

Defined in the first contact meeting:
- lectures and small group assignments
- case studies
- group work
Grading 1-5

Assessment scale

1-5

Assessment criteria: level 1 (assessment scale 1–5)

Sufficient (1)
- Student has achieved the objectives of the course sufficiently.
- The student demonstrates his / her theoretical knowledge of the subject area unclear.
- The student is able to apply some of the theories into practice.

Assessment criteria: level 3 (assessment scale 1–5)

Good (3)
- Student has achieved the objectives of the course in a consistent manner.
- The student demonstrates his / her theoretical knowledge of the subject area relatively clear.
- The student is able to apply theories into practice in a good way.

Assessment criteria: level 5 (assessment scale 1–5)

Excellent (5)
- Student has achieved the objectives of the course in an excellent manner.
- The student demonstrates his/her theoretical knowledge of the subject area in detail.
- The student is able to apply theories into practice in an excellent way.