The course is executed mainly virtually/as self-study. • starting session on 5th February Otherwise the course is executed through an individually managed group assignment. The assignment (contents, evaluation, timetable, etc.) is presented in detail in a separate file; the assignment should be ready and returned by 16.4.2021.
- Widescale, individually executed and managed group assignment (country analysis)
01.01.2021 - 31.05.2021
16.11.2020 - 10.01.2021
Enrolment in Peppi http://peppi.lab.fi. If you need assistance, please contact the student office.
20 - 30
Faculty of Business and Hospitality Management (LAB)
Complementary competence and optional courses, Bachelors
The perspective of this assignment is drawing on the Food from Finland initiative.
This is an accelerated course to be completed by the middle of April. • 5.2.2021 Overview of course • 12.2.2021 @ Group members, product, and country to be added into a wiki in Moodle, no class • 25.2.2021 @ 23.00 Assignment one returned. • 26.2.2021 Assignment one presented, 10 minutes per group • 2.4.2021 @ 23.00 upload assignment two for comments. • 9.4.2021 @ 23.00 Comment on three other teams work. • 16.4.2021 @ 12:00 - 16:00 Final presentations are 20 minutes focusing on the practical specifics of the market entry issues, not the Pestel and generic stuff. An electronic version of both reports and presentation are uploaded to Moodle.
- Practical approach to entering a selected market in Asia - Virtual - Learning package is virtual and therefore the virtual contact days are supportive of the learning materials. - Virtual meeting if needed.
Two written assignments and final presentation are 100 percent of the course. 20 percent. Assignment one overview and Pestel of target country focusing specifically on the targeted product/service. 60 percent. Final document the specific practical recommendations of entering the target market for the next three years. 20 percent. The presentation of the market entry case for the specific product/service to the target country.
• develops an understanding of Asian countries´ role in the global economy: past and present situation • develops an understanding of the core factors related to economic, cultural and political environments • develops an understanding of the business environment, its opportunities and challenges • is able to identify differences and similarities between the chosen Asian countries • is able to identify future business opportunities and development scenarios The perspective of this assignment is drawing on the Food from Finland initiative. We will consider how one of the Finnish Food and Beverage companies listed on the webpage could enter the target market in Asia.
Any form of plagiarism, coping other people’s work or such silliness, is an automatic fail. Free riders will either have their grade reduced, have to form their own group, or fail. Failing to reach the level of one according to the evaluation criteria. You must complete all of the assignments according to the schedule.
The student is able to do country analysis (basic details, opportunities, threats, etc.) on a minimum, acceptable level. The targets of the course assignment are covered on a minimum, acceptable level.
The student is able to do country analysis (basic details, opportunities, threats, etc.) on a good level. The targets of the course assignment are covered well; the outcome shows some own interest and initiative.
The student is able to country analysis (basic details, opportunities, threats, etc.) on a high level. The targets of the course assignment are covered very well; the outcome shows own interest, initiative, devotion, and consistency.