Study Guide

Learning outcomes

The student is able to
- describe existing digital solutions as part of a customer path
- explain megatrends affecting customer paths
- ideate and implement a prototype of a future customer path

Implementation and methods of teaching

Course will include contact lessons and mostly team assignments. As a "final test" there will be larger practical work at the end of the course. Reflecting and dialogue about work done will be utilized. Some of the assignments can be done where and when team decides

Timing and attendance

Attendance the contatc lessons is not always mandatory but there will be several cases students has to participate

Learning material and recommended literature

All material needed will be available online

Contents

Learning objectives are:
The student is able to
- describe existing digital solutions as part of a customer path
- explain megatrends affecting customer paths
- ideate and implement a prototype of a future customer path
Understanding the variety of customer paths in todays digital world and in the future. Knowledge of the influence of the megatrends to the customer path in different environments. Creating and prototyping future customer path. Teamworking skills.

Additional information for students: previous knowledge etc.

Student has to understand the concepts and principles of the customer path.

Assessment criteria

Grading will be based on assesing the work done (also by the lecturers) and self & peer evaluatios. Teamworking and communication skills are also part of the assesment

Assessment scale

1-5

Failed (0)

The student is unable to perform as a member of a team. Solutions provided by the team are not appropriate as solutions to the provided task.

Assessment criteria: level 1 (assessment scale 1–5)

Student
C1 ... is able to act as a member of the team.
B3 ... can describe the basis, needs and justifications for their actions
C3 ... displays that he has researched and studied the problem provided to the team

Assessment criteria: level 3 (assessment scale 1–5)

The student...
C1 ... is able to act as a goal oriented member of the team.
B3 ... can research and define the basis, needs and justifications for their actions
C3 ... can suggest solutions to the problem provided to the team

Assessment criteria: level 5 (assessment scale 1–5)

The student...
C1 ... is able to act as an organizing member of the team.
B3 ... can compare multiple solutions to a problem and take a justified course of action accordingly
C3 ... can solve the problem provided to the team in a fitting manner