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Brand Building and Launch (10 cr)

Code: LI00BI20-3008

General information


Enrollment

01.07.2021 - 05.09.2021

Timing

06.09.2021 - 10.12.2021

Number of ECTS credits allocated

10 op

Virtual portion

2 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages

  • Finnish

Seats

0 - 40

Degree programmes

  • Complementary competence and optional courses, Bachelors

Teachers

  • Tiina Pernanen
  • Joanna Vihtonen

Scheduling groups

  • Luennot 1 (Size: 0. Open UAS: 0.)

Groups

  • LLABTO21H

Small groups

  • Luennot 1

Learning outcomes

The student is able to
- build a customer-oriented brand
- design a marketing plan for the brand to be launched with its various subareas
- make use of media relations in creating a brand

Assessment scale

1-5