Brand Building and Launch (10 cr)
Code: LI00BI20-3008
General information
Enrollment
01.07.2021 - 05.09.2021
Timing
06.09.2021 - 10.12.2021
Number of ECTS credits allocated
10 op
Virtual portion
2 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
0 - 40
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Tiina Pernanen
- Joanna Vihtonen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLABTO21H
Small groups
- Luennot 1
Learning outcomes
The student is able to
- build a customer-oriented brand
- design a marketing plan for the brand to be launched with its various subareas
- make use of media relations in creating a brand
Assessment scale
1-5