Brand Building and Launch (10 cr)
Code: LI00BI20-3006
General information
Enrollment
04.05.2020 - 15.09.2020
Timing
01.09.2020 - 31.12.2020
Number of ECTS credits allocated
10 op
Virtual portion
6 op
RDI portion
10 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
20 - 35
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Riku Nummikoski
- Tiina Pernanen
- Joanna Vihtonen
Groups
-
LLTITO20H
Learning outcomes
The student is able to
- build a customer-oriented brand
- design a marketing plan for the brand to be launched with its various subareas
- make use of media relations in creating a brand
Assessment scale
1-5