Brand Building and Launch (10 cr)
Code: LI00BI20-3005
General information
Enrollment
25.11.2019 - 12.01.2020
Timing
01.01.2020 - 31.05.2020
Number of ECTS credits allocated
10 op
Virtual portion
10 op
RDI portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus, Lahti
Teaching languages
- Finnish
Seats
20 - 35
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Riku Nummikoski
- Tiina Pernanen
- Joanna Vihtonen
Groups
-
04HLII
-
04Z1HLII18S
-
04HTO19, Lahti
Learning outcomes
The student is able to
- build a customer-oriented brand
- design a marketing plan for the brand to be launched with its various subareas
- make use of media relations in creating a brand
Assessment scale
1-5