Customer Acquisition and Service Encounter (5 cr)
Code: LI00BI19-3009
General information
Enrollment
22.11.2021 - 09.01.2022
Timing
10.01.2022 - 15.05.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Jussi Mozo
Scheduling groups
- Zoom työpaja (Size: 0. Open UAS: 0.)
Groups
-
LLABTO22H
Small groups
- Verkkoluento 1
Learning outcomes
The student is able to
- explain the role of customer acquisition in the sales process
- describe how customers' feelings can be influenced through interaction
- apply different types of questions appropriately to service encounters
Learning environment
Moodle
Zoom
Assessment scale
1-5