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Customer Acquisition and Service Encounter (5 cr)

Code: LI00BI19-3007

General information


Enrollment

16.11.2020 - 10.01.2021

Timing

01.01.2021 - 31.05.2021

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

  • E-campus, Lappeenranta
  • Lahti Campus
  • E-campus, Lahti

Teaching languages

  • Finnish

Degree programmes

  • Complementary competence and optional courses, Bachelors

Teachers

  • Jussi Mozo

Scheduling groups

  • Taitopaja 1 (Size: 0. Open UAS: 0.)

Groups

  • 04HLII
  • LLTITO20H
  • LITA19V
    Bachelor’s Degree Programme in Business Administration 19S, verkko-opinnot, Lappeenranta

Small groups

  • Taitopaja 1

Learning outcomes

The student is able to
- explain the role of customer acquisition in the sales process
- describe how customers' feelings can be influenced through interaction
- apply different types of questions appropriately to service encounters

Learning environment

Moodle
Zoom

Assessment scale

1-5