Customer Acquisition and Service Encounter (5 cr)
Code: LI00BI19-3005
General information
Enrollment
25.11.2019 - 19.01.2020
Timing
01.01.2020 - 31.05.2020
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus, Lahti
Teaching languages
- Finnish
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Jussi Mozo
Groups
-
04HTO19, Lahti
Learning outcomes
The student is able to
- explain the role of customer acquisition in the sales process
- describe how customers' feelings can be influenced through interaction
- apply different types of questions appropriately to service encounters