Customer Acquisition and Service Encounter (5 cr)
Code: LI00BI19-3004
General information
Enrollment
19.08.2019 - 15.09.2019
Timing
01.09.2019 - 31.12.2019
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Faculty of Business and Hospitality Management
Teaching languages
- Finnish
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Jussi Mozo
Teacher in charge
Linnea Sulkanen
Groups
-
04HLII
-
04HTO19, Lahti
Learning outcomes
The student is able to
- explain the role of customer acquisition in the sales process
- describe how customers' feelings can be influenced through interaction
- apply different types of questions appropriately to service encounters