Customer Relationship Management (5 cr)
Code: LI00BI17-3005
General information
Enrollment
25.11.2019 - 19.01.2020
Timing
18.03.2020 - 31.05.2020
Number of ECTS credits allocated
5 op
Virtual portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
- Lahti Campus
- E-campus, Lahti
Teaching languages
- Finnish
Seats
20 - 35
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Linnea Sulkanen
- Pasi Tiihonen
Groups
-
04HTO19, Lahti
Learning outcomes
The student is able to
- explain how customer orientation and related concepts are a key factor in corporate success
- choose and apply methods and tools for customer relationship management
- choose and use IT solutions that are appropriate for the management and development of customer relationships
Assessment scale
1-5