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Customer Relationship Management (5 cr)

Code: LI00BI17-3005

General information


Enrollment

25.11.2019 - 19.01.2020

Timing

18.03.2020 - 31.05.2020

Number of ECTS credits allocated

5 op

Virtual portion

2 op

Mode of delivery

60 % Contact teaching, 40 % Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

  • Lahti Campus
  • E-campus, Lahti

Teaching languages

  • Finnish

Seats

20 - 35

Degree programmes

  • Complementary competence and optional courses, Bachelors

Teachers

  • Linnea Sulkanen
  • Pasi Tiihonen

Groups

  • 04HTO19
    , Lahti

Learning outcomes

The student is able to
- explain how customer orientation and related concepts are a key factor in corporate success
- choose and apply methods and tools for customer relationship management
- choose and use IT solutions that are appropriate for the management and development of customer relationships

Assessment scale

1-5