Customer relations and marketing (5 cr)
Code: LI00BF75-3020
General information
Enrollment
25.11.2019 - 19.02.2020
Timing
01.01.2020 - 31.05.2020
Number of ECTS credits allocated
5 op
Virtual portion
2 op
RDI portion
1 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Business Information Technology
Teachers
- Riku Nummikoski
Groups
-
04IT19STietojenkäsittelyn koulutus 19S, Lahti
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5