Customer relations and marketing (5 cr)
Code: LI00BF75-3015
General information
Enrollment
19.08.2019 - 15.09.2019
Timing
01.09.2019 - 31.12.2019
Number of ECTS credits allocated
5 op
Virtual portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Campus
Faculty of Business and Hospitality Management
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Business
Teachers
- Lotta Toivonen
Groups
-
04HLII19S2, Lahti
-
04Z1HLII19S2
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5